2nd Edition
MRKTNG 3000: Principles of Marketing
School: University of Missouri (Mizzou )
-
-
-
-
Pages: 3Overview of integrated marketing communications -
-
-
-
-
Pages: 5Overview of Materialism, sustainability, and corporate social responsibility -
Pages: 3Overview of what effects consumer's decisions -
-
-
Pages: 4Overview of segmentation, targeting, and positioning -
-
Pages: 6Analysis of the marketing environment and marketing strategies that companies use. -
Pages: 3Description of marketing tasks, marketing mix, benefits and costs.