MRKTNG 3000 1nd Edition Lecture 9 Outline of Last Lecture I Materialism sustainability and corporate social responsibility II Sustainable development a Challenges III Corporate Social Responsibility Outline of Current Lecture IV Happiness advantage a Path to happiness Current Lecture Happiness Advantage Success happiness No we just set more goals for ourselves Happiness first Happier people are more productive have greater sales etc Appreciate the little things External world doesn t affect our happiness as much 90 of happiness is based on how our brain interprets the world Raise level of happiness if we are more purposeful Path to happiness 1 Meditate 2 Find something to look forward to anticipation can light up the brain These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 3 Commit acts of kindness 4 Infuse positivity into your surroundings 20 minutes outside on a nice day boosts mood and working memory broader capacity to think Avoid negative TV 5 Exercise more effective than anti depressants 6 Spend money but not on stuff experiences 7 Signature strength Workplace examples Google scooters Patagonia Surfing Coors fitness Steps to happiness at work positivity fuels success 1 2 3 4 5 Rethink work reframe how you view your job career vs chore Practice positivity Use failure to fuel success Focus on small goals Practice the 20 second rule good habits 20 seconds easier to do and bad 20 seconds harder to do i e put bad food out of reach and good food in reach 6 Seek social support 7
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