MRKTNG 3000 1nd Edition Lecture 9Outline of Last LectureI. Materialism, sustainability, and corporate social responsibility II. Sustainable development a. ChallengesIII. Corporate Social Responsibility Outline of Current Lecture IV. Happiness advantagea. Path to happinessCurrent LectureHappiness AdvantageSuccess= happiness? -No, we just set more goals for ourselves-Happiness first-Happier people are more productive, have greater sales, etc. -Appreciate the little things-External world doesn’t affect our happiness as much, 90% of happiness is based on how our brain interprets the world -Raise level of happiness if we are more purposeful Path to happiness:1. Meditate2. Find something to look forward to (anticipation can light up the brain)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.3. Commit acts of kindness 4. Infuse positivity into your surroundings (20 minutes outside on a nice day, boosts mood and working memory, broader capacity to think) (Avoid negative TV)5. Exercise (more effective than anti-depressants)6. Spend money, but not on stuff (experiences)7. Signature strength Workplace examples:-Google scooters-Patagonia Surfing-Coors fitness Steps to happiness at work (positivity fuels success)1. Rethink work (reframe how you view your job, career vs. chore2. Practice positivity 3. Use failure to fuel success 4. Focus on small goals5. Practice the 20 second rule (good habits 20 seconds easier to do and bad 20 seconds harder to do, i.e. put bad food out of reach and good food in reach)6. Seek social
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