MRKTNG 3000 1nd Edition Lecture 3 Outline of Last Lecture I Analyzing the marketing environment a Shoe industry example b NFL example c Chinese food industry example II Three stages of strategic marketing plan a 1 Defining the mission and or vision i Porter s Five Forces model ii BCG portfolio model iii Sustainable competitive advantage b SWOT Analysis III Hypothetical market structure and strategies Outline of Current Lecture III Chile vs China a Discussion questions Current Lecture Chile vs China Based on articles Discussion questions How do the differences in population affect each country s economy Larger work force in China China depends on imports but exports a lot Chile import a lot because of small population China s population is again These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute What are the advantages disadvantages of each country s form of government in terms of doing business in each country Chile republic democracy split between conservative and socialist always probusiness pro trade Chile most pro free trade country in the world They need imports because of the small population China communist government more control on economy more protection from recessions Communism is better for domestic companies In the long run there is a lot more risk Largest company in China PetroChina Which country has a higher standard of living Chile How do you know GDP population What are the importing and exporting similarities and differences between the countries Similarities USA is one of the largest exporting partners also European countries Also they rely heavily on imports Chile s main exports copper is the biggest but also fruits veggies etc Exports most of their copper to China China s main exports manufactured goods
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