MRKTNG 3000 1nd Edition Lecture 3Outline of Last LectureI. Analyzing the marketing environment a. Shoe industry exampleb. NFL example c. Chinese food industry example II. Three stages of strategic marketing plana. 1- Defining the mission and/or visioni. Porter’s Five Forces model ii. BCG portfolio model iii. Sustainable competitive advantage b. SWOT Analysis III. Hypothetical market structure and strategies Outline of Current Lecture III. Chile vs. Chinaa. Discussion questions Current LectureChile vs. China-Based on articlesDiscussion questions: -How do the differences in population affect each country’s economy?-Larger work force in China -China depends on imports, but exports a lot-Chile, import a lot because of small population-China’s population is again These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-What are the advantages/disadvantages of each country’s form of government in terms of doing business in each country?-Chile, republic/democracy, split between conservative and socialist, always pro-business/pro-trade-Chile, most pro-free trade country in the world-They need imports because of the small population -China, communist government, more control on economy, more protection from recessions-Communism is better for domestic companies -In the long run, there is a lot more risk Largest company in China? PetroChinaWhich country has a higher standard of living?-ChileHow do you know?-GDP/populationWhat are the importing and exporting similarities and differences between the countries?Similarities: USA is one of the largest exporting partners, also European countries -Also, they rely heavily on imports-Chile’s main exports- copper is the biggest, but also fruits, veggies, etc. -Exports most of their copper to China-China’s main exports- manufactured
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