1st Edition
MKTG 305: Consumer Behavior
School: Southern Illinois University (SIU )
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Pages: 3This lecture starts to cover chapter 14 and global consumerism.
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Pages: 2This lecture finishes chapter 12 and moves into chapter 13.
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Pages: 2THis lecture continues Chapter 11 about groups and their power over the consumer.
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Pages: 3This lecture covers chapter 10 and discusses Household Decision Making.
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Pages: 5This lecture covers the second half of chapter 7 about Attitude Change and Interactive Communications.
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Pages: 3This lecture covers some of the most common theories about attitude such as the consistency principle, the balance theory, and cognitive dissonance.
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Pages: 2This lecture outlines some of the ideals of image and how that interacts with the products individuals buy.
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Pages: 2This lecture takes a deeper look at "The Self" and at how marketers can use it to their advantage.
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Pages: 2This lecture finishes chapter 9 and begins chapter 5's view of "The Self."
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Pages: 2This lecture covers the way that different shopping environments affect the consumer.
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Pages: 2This lecture covers some of the main choices that consumers make and based on what criteria.
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Pages: 3This lecture covers the beginning of chapter 8 and outlines the steps in the decision making process.
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Pages: 2This lecture continues the CHapter 4 content and touches on the subjects of involvement, consumer values, materialism, and consumer generated content.
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Pages: 2This lecture begins to cover what motivates consumers, and outlines what specific needs are present.
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Pages: 2In this lecture the applications for learning are discussed, and memory is applied to marketing.
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Pages: 2This lecture outlines the importance of learning in marketing and begins to describe behavioral learning theories.
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Pages: 2This lecture covers the last 2 parts of the perception process: attention and interpretation.
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Pages: 3This lecture covers several types of marketing used that play into perception and the senses of consumers.
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Pages: 2This lecture covers a few points on why understanding the consumer benefits the company and explains the types of segmentation.
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Pages: 2This lecture lays the groundwork for understanding the relationship between marketing and the consumer.