Social and Physical SurroundingsTemporal FactorsThe Shopping EnvironmentE-Commerce: Clicks versus BricksDiscussionStore ImageAtmosphericsIn-Store Decision MakingMKTG 305 1st Edition Lecture 13Outline of Last Lecture I. Choice CriteriaII. Market Beliefs III. Choosing Familiar BrandsIV. Chapter 9, Buying and DisposingV. Situational EffectsOutline of Current Lecture I. Social and Physical SurroundingsII. Temporal FactorsIII. The Shopping EnvironmentIV. E-Commerce: Clicks versus BricksV. Store ImageVI. In-Store Decision MakingCurrent LectureSocial and Physical SurroundingsDécor, odors, temperature in shopping mallsCo-consumers: The presence or absence of co-consumers influences purchase (e.g., a large number of people in a restaurant), Type of consumers who patronize a store or service or who use a product affects our evaluations.Temporal FactorsEconomic time (Timestyle)-Fastest countries: (1) Switzerland, (2) Ireland, (3) Germany, (4) Japan, (5) Italy-Slowest countries: (31) Mexico, (30) Indonesia, (29) Brazil, (28) El Salvador, (27) SyriaPsychological time: consumers’ perception of timeFluidity of time (subjective experience), Time categories relevant to marketersGood times for ads: occasion/leisure times and time to killBad times for ads: flow and deadline timesThe Shopping EnvironmentAntecedent states: mood/physiological condition influences what we buy and how we evaluate productReasons for shopping:These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Social experiences (e.g., community gathering place)-Interpersonal attraction (e.g., a favorite hangout for teenagers)-Instant status (e.g., experience of being served on)-The thrill of the hunt (e.g., process of haggling and bargaining)E-Commerce: Clicks versus BricksE-commerce reaches customers around the world, but competition increases exponentiallyBenefits: good customer service, technology valueLimitations: security/identity theft, actual shopping experience, large delivery/return shipping chargeshttp://www.bloomberg.com/news/articles/2014-12-08/buy-a-samsung-phone-online-in-india-and-you-get-a-brickDiscussionWill e-commerce eventually replace traditional brick-and-mortar retailing? Why or why not?http://www.youtube.com/watch?v=3KSw28CnRhYWhat are the benefits that traditional retail stores provide that e-commerce cannot provide?Store ImageStore image: personality of the store (Location + merchandise suitability + knowledge/congeniality of sales staff)Some specific factors in overall evaluation of a store:-Interior design-Types of patrons-Return policies-Credit availabilityhttp://finance.yahoo.com/news/18-depressing-photos-show-why-122600100.htmlAtmosphericsAtmospherics: conscious designing of space and dimensions to evoke certain effects, colors/lighting, scents, and sounds/music affect time spent in store and spendingIn-Store Decision MakingImpulse buying: sudden, unplanned urge to buy (e.g., candy, gum at the checkout)Point-of-purchase (POP) stimuli: product display or demonstration that draws attention (e.g., importance of product packages)Salesperson create exchange process, Commercial
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