MKTG 305 1st Edition Lecture 2Outline of Last Lecture I. Course DescriptionII. Course GradingIII. Exam DatesOutline of Current Lecture I. Consumer News Presentation OverviewII. TopicsIII. Grading RubricCurrent LectureConsumer News Presentation Overview:Every student will present a 15 minute PowerPoint report with a partner. The goal of the presentation is to share recent consumer news with the class and to discuss the implications of this. The sign up date is 1/28/15, and anyone who has not signed up after that will have their grade reduced by one point every day until all points possible have been deducted. After 2/22/15, a zero will be assigned for the presentation for anyone who has not yet signed up. The Consumer News Presentation accounts for 25% of the overall class grade.Topics:a) Brand relationship and attachment b) Brand personality c) Dark side of consumer behavior d) Perception e) Learning and Memory f) Motivation and values g) Individual decision-making h) Buying and disposing i) Hedonic versus Utilitarian Consumption j) Attitudes and Attitude Change k) Persuasion l) Personality and Lifestyle m) The Self n) Perceptual Positioning o) Semiotics: use of sign and symbols in ads/packaging p) Group influence q) Social class and income r) Subcultures (age, religion, ethnicity, etc.) s) Global consumers t) Any other topic that you consider relevantto consumer behavior These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Grading Rubric:Make a storyline when you present. Your grading will be based on how well you address yourtopic by using the following criteria, as well as how effectively you communicate.a) Introduction Part: Provide some background of the topic. For example, you may start withwhy you chose the topic (your motivation to examine the topic) and how important andrelevant it is to consumer behavior and marketing. Also, you may introduce some theoriesand/or concepts that underlie your topic (e.g., According to research XYZ (2014), color redmakes us more alert whereas color blue makes us complacent, and color green makes us moreenvironmentally conscious).b) Main News Part: Provide your main consumer news and show real marketing examples. Forexample, by citing recent news articles from various sources, you may talk about consumertrends that people are buying environmental-friendly products more than ever. Then, you mayshow recent ads that use green marketing concepts and evaluate how the ads are likely toinfluence consumers.c) Implication Part: Discuss what we learn from your topic and how the consumer trends thatyou presented will evolve into the future. For example, for the influence of color in advertising,you may talk about how color influences emotions or how color may be used in packaging ofgoods.d) References Part: Provide citation sources. Provide all the sources including all article names, authors, and published year (e.g., Hudson, Kris (2015), “A Tough Time for Renters: Rates Are Up and Vacancies at Historic Lows” Wall Street Journal, January 11,
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