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SIU MKTG 305 - Disposing of Products and The Self
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Postpurchase SatisfactionProduct Disposal: Lateral CyclingChapter 5: The SelfDiscussionPerspectives on the SelfMKTG 305 1st Edition Lecture 14Outline of Last Lecture I. Social and Physical SurroundingsII. Temporal FactorsIII. The Shopping EnvironmentIV. E-Commerce: Clicks versus BricksV. Store ImageVI. In-Store Decision MakingOutline of Current Lecture I. Postpurchase SatisfactionII. Product Disposal: Lateral CyclingIII. Chapter 5: The Self DiscussionIV. Perspectives on the SelfCurrent LecturePostpurchase SatisfactionPostpurchase satisfaction or dissatisfaction is determined by attitude about a product after purchaseMarketers are constantly on the lookout for sources of consumer dissatisfactionProduct Disposal: Lateral CyclingLateral cycling: already purchased products are sold to others or exchanged for still other things(Flea markets, garage sales, classified ads, bartering for services, hand-me-downs, etc.)Internet has revolutionized lateral cycling process (e.g., ebay.com)Secondhand luxury sites http://www.businessweek.com/articles/2014-10-09/secondhand-luxury-sites-realreal-vestiaire-draw-the-style-setChapter 5: The SelfDiscussionComplete the following sentence:I am _______________________________.Perspectives on the SelfWe buy products to highlight/hide aspects of the selfEastern cultures focus on:-Collective self (person’s identity comes from group)-Interdependent self (person’s identity defined from relationships with others)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Western cultures focus on: Individual self, Independent


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SIU MKTG 305 - Disposing of Products and The Self

Type: Lecture Note
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