J110 1ST Edition Exam 1 Study Guides Lectures 1 14 Living in a Media World Definition of communication Four levels of communication SMCR Definition of media literacy Media Effects Uses and gratifications Agenda Setting Cultivation and Mean World Syndrome Prosocial Media and Children Adolescents Elevation The Media Business Vertical versus horizontal organization Be familiar with the biggest media companies Google and Apple as media business Long tail and short head Funding models for media companies Rupert Murdoch News Corp Ted Turner CNN Media globalization Cultural imperialism Limits on media conglomeration FCC Newspapers and Democratic Society Know what the newspaper industry was like at the beginning of the country who owned papers who read the early papers what was the content like How and approximately when the penny press changed everything Yellow journalism and Hearst v Pulitzer The development of the norm of objectivity What is newsworthy news values Broadcast Media Understand the development of television technology broadcast cable satellite digital Understand the development of television news Understand differences between television news and other types of news Know the three major broadcast networks Nielsen and the PeopleMeter Ratings shares and sweeps Regulation of TV TV as a major social force Review Why TV News Matters reading The Internet Understand the history of the Internet ARPAnet and Tim Berners Lee The basics of how the Internet works e g packet switching WWW Understand differences and similarities of the Internet with other media Principles values of the Internet User generated content and news The hacker ethic and Net neutrality Digital privacy issues Be able to define political observatories in modern terms and understand their relationship with news Understand why video games are an important form of media today Advertising and Public Relations Industrialization and the birth of consumer culture Brands Advertising supported media Direct v Indirect action messages Research and planning The creative process and David Ogilvy Media planning Targeting and psychographics Integrated Marketing Communication Product Placement The origins of public relations The government and PR Functions of PR Segments of PR The PR process ROPES Different publics Media relations Crisis communication PR and social media PR and news PR and politics Lecture 1 August 27th 1 What is Communication a Sharing through forms of media b Social interaction through messages c Talking d All of the above 2 What are the 4 levels of communication a Interpersonal group individual mass b Mass group interpersonal intrapersonal c Individual personal group mass d Self group mass one on one 3 What is difference between Mass Communication and Mass Media a Mass Communication is the process and Mass Media is the channel b Mass Communication is a lot of people using Mass Media which is social networks c Mass Communication and Mass Media are the same thing d None of the above 4 What does SMCR stand for a Scarce Media Center Regions b Sender Message Channel Receiver c Sending Media Channel Receivers d Sender Media Channel Regions 5 Models of Communication include a Ritual b Publicity c Reception d All of the above Lecture 2 September 3rd 6 What is propaganda a Advertising b Modifies behavior c Biased d B C only 7 What are possible Agenda Setting Items a Education b Economics c Sports d All of the above 8 What are Gan s News Values a Timeliness b Creativeness c Impact d None of the Above 9 What are negative effects of Media a Obesity b Violence c Laziness d All the Above Lecture 3 September 8th 10 Whose theory was Cultivation a Gan b Weaver c Professor Coleman d George Gerbner 11 Describe the Mean World Syndrome Lecture 4 September 10th 12 Describe the 3rd person effect 13 What is Prosocial Media a Social Media for the pros b Socially desirable benefits other persons or society at large c It s the same as any other social media sites d It only effects children 14 Children are more likely to imitate a character if a It is realistic b It is much older than them c It carries out an action imitable by the child d A C only 15 What explains how Prosocial Media works a Social learning theory b Emotional competency theory c Schema theory d All of the above 16 Which of the following exerts control on media content a Owners b Advertisers c Government d Special interest groups e Info Sources f Audiences g All of the above h All but audiences 17 Which type of media was the first to be supported primarily by advertising revenue and consumed by large numbers of people a Political Flyer b Penny Press papers c Radio d TV 18 How many media conglomerates control the majority of U S media a 1 b 3 c 6 d 11 19 Bertlesmann is a World s largest newspaper company b World s largest TV broadcaster c World s largest publisher d None of the above 20 What is vertical integration 21 Which of the following is an example of vertical integration a Newspaper buys delivery truck b Newspaper buys radio station c Newspaper buys TV station d B C Lecture 5 September 15th 22 Which of the following are characteristics of Long Tail Media a High number of goods b No niche goods c Tailors to personal taste d A C 23 Which of the following makes money on a Long Tail model a Amazon b CBS Television c A B d None of the above 24 What is Horizontal Integration 25 Which of the following is an example of horizontal integration a Radio buys TV station b TV station buys newspaper c Newspaper buys delivery truck d A B 26 A CR8 ration of 75 means a The company is high concentrated b 75 of revenue going to 8 companies c A B d None of the above 27 The U S imports more than it exports a True b False 28 Who passed the Newspaper Broadcast Cross ownership rule a NBC b SEC c FCC d FCS Lecture 6 September 17th 29 What are the 6 qualities of News 30 Why did the paper Publick Occurrences only last for one edition a No one bought it b The news was fake c Government intervention d None of the above 31 Who published the first paper without By Authority notice a Ben Franklin b James Franklin c George Washington d A B 32 The Penny Press was supported by a Wealthy people b Government c Advertising d Nothing 33 Joseph Pulitzer was known for which of the following a Creating the front page b Creating headlines with news c Creating the newspaper d A B 34 Name one characteristic of tabloids 35 The company Gannett is buying more and more newspapers This is an example of Vertical