J110 1ST Edition Lecture 13Outline of Last LectureI. More on MoviesII. 20 Questions Journalists Should Ask About Poll ResultsIII. “Yes We Can”Outline of Current LectureI. EthicsII. Ethical PrinciplesEthicsWhat are ethics?- Not same as morality- Not same as lawsWhy examine media ethics?- Media production- Media consumptionEthical PrinciplesThe Golden Mean: Aristotle- Virtue lies between the extreme- Virtue lies with the ACTORCategorical Imperative- Formulated by Immanuel Kant- Concerns the ethics of the act itself- Says that you should only do what you would want everyone else to doUtilitarianism- Act to ensure the greatest good for the greatest number Bok’s Model- Consult your conscience- Seek alternatives- Hold a dialogue with everyone involved, (can be
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