JOUR-J 110 1ST Edition Lecture 1 Outline of Current Lecture I. What is Communication?II. 4 Levels of Communicationa. Intrapersonalb. Interpersonalc. Groupd. MassIII. Mass Communication VS. Mass MediaIV. SMCRV. Evolution of Mass CommunicationCurrent LectureCommunicationWhat’s Modern?1. Instant News – Live coverage2. Constant Coverage – “Feeding the goat”3. Heavy Analysis – what it means4. Visuals – photos, graphicsWhat is Communication?- Conversation, relaying information, sharing through forms of media, etc.- “Social interaction through messages” – George Gerbner4 Levels of CommunicationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.1. Intrapersonal – Self2. Interpersonal – one-on-one3. Group – 3 or more4. Mass – very large group/audienceMass Communication VS. Mass MediaMass Communication = ProcessMass Media = Channel of TechnologySMCRSMCR – Sender Message Channel Receiver Basic ModelChannel FeedbackSender ReceiverShannon-Weaver’s Model of CommunicationInfo. Source Transmitter Reception DestinationSender Encoder Channel Decoder ReceiverNOISE FeedbackOther Models of Communication1. Ritual2. Publicity3. ReceptionEvolution of Mass Communication-Some changes in technology- Cave Paintings- Early forms of writing-Roman Catholic Church-Guttenberg’s Press & Movable Type Printing-Today’s
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