Jour-J 110 1st Edition Lecture 20 Outline of Last Lecture I. Challenges to the Movie Business ModelII. Meeting the ChallengesIII. Hollywood Today: The FormulaIV. The New ModelV. BollywoodOutline of Current LectureI. More on MoviesII. 20 Questions Journalists Should Ask About Poll Results III. “Yes We Can”More on Movies- 72% of Americans go to at least one movie a year- In economic depressions, people tend to go to the movies more often: 2012 was the best year for movies in the U.S. ever- Netflix has 33 million U.S. subscribers, many of whom use the service to watch movies- Hollywood: Started largely by Jewish immigrants, worked in L.A. to avoid Edison- Another reason all the movies were in California was because the studio system was like a factory and each part of the process took place there- Eventually the Justice Department declared it a monopoly system and broke up Paramount in what became known as the Hollywood Antitrust case- 1948 the US Supreme Court ruled that studios had to sell off their movie theaters - The Birth of a Nation – First feature length film, highly racist- Actors started to be treated like stars, given credits- D.W. Griffith needed outside funding for next movie- The Hollywood Ten- Movie Ratings20 Questions Journalists Should Ask About Poll Results 1. Who did the poll?2. Who paid for the poll and why was it done?3. How many people were interviewed for the survey?4. How were those people chosen?5. What area: nation, state, or region -- or what group: teachers, lawyers, Democratic voters, etc.-- were these people chosen from?6. Are the results based on the answers of all the people interviewed?7. Who should have been interviewed and was not?8. When was the poll done?9. How were the interviews conducted?10. Is this a dial-in poll, a mail-in poll, or a subscriber coupon poll?11. What is the sampling error for the poll results?12. What other kinds of mistakes can skew poll results?13. What questions were asked?14. In what order were the questions asked?15. What other polls have been done on this topic? Do they say the same thing? If they are different,why are they different?16. So, the poll says the race is all over. What now?17. Was the poll part of a fund-raising effort?18. So I've asked all the questions. The answers sound good. The poll is correct, right?19. With all these potential problems, should we ever report poll results?20. Is this poll worth reporting? “Yes We Can”A BRIEF PRIMER ON CAMPAIGNS AND POLITICAL
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