J110 1ST Edition Lecture 23Outline of Last LectureI. Purpose of Ethical ReasoningII. The Potter BoxIII. Case Study #1IV. Case Study #2V. Case Study #3Outline of Current LectureI. Four Theories of the PressII. 5 Dimensions of MediaIII. Entman’s StudyIV. Race in the Media TodayV. Gender and MediaFour Theories of the PressAuthoritarian – Press should serve the governmentCommunist – Press is actually run by the government (and is there to serve it)Libertarian – marketplace of ideas, people are moral beings capable of making their own decisions if they have enough informationSocial responsibility – even when the press if free from government control, it can be controlled by corporate interests. Therefore, the press should strive to be socially responsible, upholding all sides ofa story, portraying all members of society, be a watchdog on the government, etc.When were these theories espoused, what era? 1956 – Cold War era5 Dimensions of Media1. Control2. Finance3. Programming goals4. Target audience5. Feedback mechanismEntman’s Study- 55 days of Chicago local TV newso 1989-1990- Type of newso Crimeo Politics- Found white criminals are more likely to be portrayed:o In motiono Well dressedo With a visible nameRace in the Media- Hispanic, Asian, Arab, mixed races, all largely left out of the discussion or portrayed stereotypically - Races portrayed different in sports- Race in entertainment media- Stereotypical writing and castingo Black Best Friend (BBF)Gender and Media• How the media treated women in 2013:– http://www.youtube.com/watch?v= NswJ4kO9uHc – (From The Representation Project)• Status of women in U.S. media– Men were far more likely to be quoted than women in newspapers, television and publicradio. – That’s also the case in coverage of abortion, birth control, Planned Parenthood and women’s rights.• The Bechdel Test– It has to have at least two named women in it– Who talk to each other– About something besides a man• Face-ism Ration– Portion of the face shown divided what is seen of the whole
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