J110 1ST Edition Lecture 10Outline of Last LectureI. History of TV NewsII. TV News and PoliticsIII. Wake Up to NewsIV. Cable NewsV. TV TodayVI. Why TV News MattersOutline of Current LectureI. Review of Lectures 1-91. What is difference between Mass Communication and Mass Media?a. Mass Communication is the process and Mass Media is the channelb. Mass Communication is a lot of people using Mass Media which is social networksc. Mass Communication and Mass Media are the same thingd. None of the above2. Which of the following is an example of vertical integration?a. Newspaper buys delivery truckb. Newspaper buys radio stationc. Newspaper buys TV stationd. B & C3. Which of the following makes money on a “Long Tail” model?a. Amazonb. CBS Televisionc. A & Bd. None of the above4. Which of the following is an example of horizontal integration?a. Radio buys TV stationb. TV station buys newspaperc. Newspaper buys delivery truckd. A & B5. Which type of media was the first to be supported primarily by advertising revenue and consumed by large numbers of people?a. Political Flyerb. Penny Press papersc. Radiod. TV6. Why did the paper Publick Occurrences only last for one edition?a. No one bought itb. The news was fakec. Government interventiond. None of the above7. What news company is known as “News McNuggets”? a. The Wall Street Journalb. Headline Newsc. USA Todayd. None of the above8. Journalism of assertion is known for which of the following?a. Being assertiveb. Accuracy c. Speedd. B & C9. Which channel drastically changed TV news landscape in 1980?a. Foxb. PBSc. CNNd. Headline News10. Who was the first woman news anchor?a. Barbara Waltersb. Mary Tyler Moorec. Barbara Bushd. None of the above11. Image bites:a. Are more effective than sound bitesb. Can help swing the vote in a presidential electionc. A & Bd. None of the above12. WCBW was the first to interrupt scheduled TV program to broadcast which event?a. Bombing of Pearl Harborb. Bombing of Hiroshimac. JFK’s assassinationd. Lincoln’s assassination13. What explains how Prosocial Media works?a. Social learning theoryb. Emotional competency theoryc. Schema theoryd. All of the above14. Which is an example of the 3rd person effect?a. We think media affects us more than othersb. We think media affects everyone the samec. We think media affects others more than usd. We think media has no effect on anyone15. Which is an example of Mean World Syndrome?a. Violence on TV makes viewers commit crimesb. Violence on TV makes viewers feel like their surroundings are dangerousc. Violence on TV has no effect on peopled. None of the above16. Which is NOT a rationale behind increased media globalization?a. U.S. has become more saturatedb. It is easy for media companies to dominate over othersc. Advertisers pay more for content from International sourcesd. Low cost of making similar products17. Which is not an attribute of Journalism of Verification?a. Multiple sourcesb. Going beyond what sources sayc. Providing answersd. All of the above18. Journalism of Verification values:a. Truth in contextb. Answersc. Speedd. All of the above19. In Journalism of Assertion:a. News sources have most control b. Reporters have most controlc. Audience has most controld. Control is equal between all three20. Journalism of Affirmation is marked by:a. Speedb. Ideologyc. Verified factsd. None of the aboveAnswer Key:1. A2. A3. A4. D5. B6. C7. C8. C9. C10. A11. C12. A13. D14. C15. B16. C17. C18. A19. A20.