J110 1ST Edition Lecture 14Outline of Last LectureI. AdvertisingII. 4 groupsIII. Vals™IV. Targeting & TailoringOutline of Current LectureI. Advertising & SocietyII. Public RelationsIII. Types of PRIV. Functions of PRV. Crisis ManagementAdvertising & Society- Perpetuates stereotypes- Shapes our ideal body image- Targets the vulnerable- Contributes to childhood obesity- Drug mongering o DTC advertising- Educates public about products they may need or want- Provides jobs- Provides service informationPublic Relations- What is “PR”???o Management function that establishes & maintains mutually beneficial relationships between an organization & the publics on who its success or failure depends- What is a “public”?o Any group of people who share a common set of interests & goalsTypes of PR- In-house agency- Media relations- Sports information- Crisis communication- Corporate/industry- Non-profit- Political- Health campaigns- Origins of PRo American Revolution- Paying for good presso Ivy Lee & telling the trutho Edward L Bernays Applied social-scientific research to PRFunctions of PR- Informing- Persuading - IntegratingPublic Relations ProcessR esearchO bjectivesP rogrammingE valuationS tewardshipCrisis Management1. Be prepared: have a crisis plan2. Be honest: liars get caught, cover-ups are BAD PR3. Apologize, & Mean it4. Move quickly: don’t dilly-dally5. Communicate with press & other
View Full Document
Unlocking...