Communication 101 Text Study Guide Exam 3 NOTE Everything presented in lecture after the second exam may be on the third exam The following material from the custom text may also be on the third exam To prepare effectively for this exam study your lecture notes from after the second exam and the items on this study guide What is Communication and Technology p A 23 A 24 1 Know the three primary areas being studied in the context of health and communication technology 2 Know in what time frame research in this general topic area began What are Media Effects pp A 24 A 27 1 Know the definition of mass communication 2 Know the difference between the two types of media effects studied by researchers What is Small Group Communication pp A 29 A 31 1 Know the definition of small group communication 2 Know the two types of influence relevant to small group communication 3 Know the two types of communication relevant to small group communication What is Intergroup Communication pp A 31 A 33 1 Know the definition of intergroup communication 2 Know the types of groups that are relevant to intergroup communication and the three things these groups have in common What is Environmental Communication pp A 33 A 35 1 Know the definition of environmental communication 2 Know the different disciplines interested in environmental communication Human Communication Chapter 10 Intercultural Communication pp 283 317 1 Know the three approaches to studying culture 2 Know the difference between individualism and collectivism 3 Know the difference between high and low context cultures 4 Know the dimensions of masculinity and femininity 5 Know the three master norms 6 Know ethnocentrism and stereotyping 7 Know cultural homogenization Human Communication Chapter 12 Small Group Communication pp 343 377 1 Know social comparison theory 2 Know the risky shift phenomenon 3 Know groupthink 4 Know brainstorming 5 Know the differences between group task roles group building and maintenance roles and individual roles 6 Know what cohesiveness means in the context of small groups Human Communication Chapter 15 Mass Communication and the New Technologies pp 455 492 1 Know the three aspects of mediated encounters 2 Know the concept of a gatekeeper 3 Know the hypodermic needle and two step flow models of mass communication 4 Know the differences between the five categories of a population in the acceptance of new ideas 5 Know the difference between advertising and public relations 6 Know the four implications of the new communication technologies Fundamentals of Human Communication Chapter 13 Using Media to Communicate Interpersonally pp 342 367 1 Know the definition of a medium 2 Know the two main points made by social information processing theory 3 Know the legal advantage of sending a letter through the U S mail compared to email 4 Know the meaning of wireless boorishness and examples of this phenomenon Fundamentals of Human Communication Chapter 14 Understanding Mass Communication pp 368 395 1 Know the meaning of pictographs 2 Know the magic bullet theory 3 Know the meaning of selective influences 4 Know the meaning of modeling