Communication 101 Text Study Guide, Exam 2 NOTE: Everything presented in lecture after the first exam may be on the second exam. The following material from the readings may also be on the second exam. Recommendation: to prepare effectively for this exam, study your lecture notes first and the items on this study guide second. What is Public Opinion? (PDF 4) 1. Know the meaning of vox populi. 2. Know what tool is often used by those interested in determining the “effects” of message content, source credibility, or the channels by which information is disseminated. Communication in the Real World, Chapter 12: Public Speaking in Various Contexts 1. Know the type of evidence that should be included when speaking in the social sciences. 2. Know the meaning of upward, horizontal, and downward communication. 3. Know the components of an effective sound bite. 4. Know the meaning of crisis communication and its four main research areas. Communication in the Real World, Chapter 9: Preparing a Speech 1. Know the meaning of situational audience analysis. 2. Know the first step for doing research in college (see the first sentence below figure 9.3). 3. Know what it means for research to be peer-reviewed. 4. Know the difference between primary and secondary sources. 5. Know the three components of a well structured speech. Communication in the Real World, Chapter 10: Delivering a Speech 1. Know the meaning of communication apprehension (CA). 2. Know the different types of speech delivery and the associated advantages/disadvantages of each. 3. Know the meaning of articulation and pronunciation. What is Interpersonal Communication? (PDF 5) 1. Know the meaning of interpersonal communication. 2. Know three functions of self-disclosure in interpersonal relationships. 3. Know the role of conflict in interpersonal relationships. 4. Know Gottman’s “magic” ratio. 5. Know the advantages of being skilled in interpersonal communication. Communication in the Real World, Chapter 6: Interpersonal Communication Processes 1. Know the definition of interpersonal communication. 2. Know the functional aspect of interpersonal communication and the three goal types. 3. Know the meaning of face and facework. 4. Know the meaning of display rules and emotional contagion. 5. Know the meaning of self-disclosure. Communication in the Real World, Chapter 7: Communication in Relationships 1. Know Knapp’s ten relational stages (five coming together and five coming apart). 2. Know the difference between family of origin and family of orientation.3. Know the percentage range of people affected by workplace romances. 4. Know the percentage of people who have admitted cheating on a romantic partner. What is Persuasive Communication? (PDF 6) 1. Know the nine cells of the persuasion matrix and the meaning of each cell. 2. Know the four functions of persuasion. What is Health Communication? (PDF 7) 1. Know what Americans spend on health care and what they receive relative to other countries. 2. Know the definition of health communication. 3. Know the next great public health epidemic. Communication in the Real World, Chapter 11: Informative and Persuasive Speaking 1. Know the main goal for informative speaking. 2. Know the main goal for persuasive speaking. 3. Know inductive and deductive reasoning. 4. Know the meaning of ethos, pathos, and logos. 5. Know the three components of