Lecture 2 COMM 101Outline of Last Lecture I. A definition of human communicationII. What is an implication?III. Communication is ….A. SymbolicB. Both overt and covert actionC. Both Creation and InterpretationD. Both a means and an endIV. Communication theoryA. The ultimate goal of communication research is the development of communication theory. B. A definition of theoryOutline of Current LectureI. The story of communication studyII.Conditions in AthensIII. Invention of rhetoricalIV. Socrates, plato, and the shadowV. Aristotle's resolutionCurrent LectureTitle: Communication StudyI. The story of communication study-a 2400 year historyA. Public relations problem- very broad field, study of mass media, act of giving public speeches.B. Different names1. Rhetorical (ancient greece to 19th century)- means of persuading2. Elocution (18th century to 19th century)3. Speech (early 20th century)4. Communication (1960-present)II. Conditions in AthensA. Military and economic success – past lot of death, they had to learn about argumentsB. Adversary system- your no good in fighting unless your good with your words, with argument and logicC. DemocracyD. Cosmopolitan city- where ideas are started, important placeIII. Invention of rhetorical(Before talking skills didn't matter, only how good you were with the sword)A. conditions and athens create a marketB. sophists invent the study of rhetoric- group of teachersC. definition: “The art of discovering all the available means of persuasion in a given situation”- AristotleIV. Socrates, Plato, and the ShadowA. Idealism of socrates and platoB. Changes in athenian values- society is always changingC. Democratic inclusionD. Socrates and Plato's objection (Plato's shadow)- they say communication is not easy1. Treating communication as important, and should be taught, and could be dangerous(Aristotle wanted to open it up, socrates wanted communication only for certain people.)V. Aristotle's resolution- didn't agree with platoA. Rhetoric is used and it mattersB. Aristotle empiricism versus plato
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