Lecture 5 COMM 101Outline of Last Lecture I. Definitions A. Science B. HumanismII. Goals for theory: Scientific InquiryIII. Goals for theory: Humanistic inquiry IV. Two questions to considerV. ResearchVI. Tradition in the field of communicationsOutline of Current LectureI. RhetoricA. IntentionalB. StrategicII.Rhetorical TheoriesA. Rhetoric serves three functionsB. Persuasion reliefs on three forms of proofIII. Rhetorical TheoriesCurrent LectureTitle: RhetoricI. Rhetoric: “The art of discovering all available means of persuasion in a given situation.”- Aristotle (the teacher of Alexander the Great)A. Intentional1. Plan in advance2. Planned to produce an outcomeB. Strategic1. Whats going to be successful in the argument, whats going to work2. All rhetoric is communication, but not all communication is rhetorII. Rhetorical Theories: Aristotle (what people need when communicating in a presentation)A. Rhetoric serves three functions:1. To Inform (deliberate)▪ To convey a meaning2. To Persuade (forensic)▪ To see your point of you▪ getting them to agree with you3. To celebrate or commemorate (epideictic)▪ most informal▪ ex: a toast, funeral speechB. Persuasion reliefs on three forms of proof1. Logic (logos)▪ trying to make a logical point with evidence (proof)2. Emotion (Pathos)▪ emotional appeal▪ social and sensation3. Ethics (ethos)▪ you need to have honesty on your side-Rhetoric perceived intelligence, virtuous character, goodwill-Social science: authoritativeness, character, and dynamism(The idea of credibility)III. Rhetorical Theories: Bitzer (he has a different perceptive)A. A rhetorical situation is a situation that calls for discourse1. Exigence- an imperfect marked by urgency*▪ the rhetoric is suppose to fix the imperfection▪ a speech on that day▪ ex: 9/11, disasters2. Audience▪ without audience there is no rhetorical
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