CTE 3431 EXAM 2 Study Guide COLOR MANAGEMENT begins at season COLOR MANAGEMENT Process of controlling the outcome of a color from initial concept chip swatch or yarn sample to final production output Begins at the moment the seasonal color palette is determined and continues until the product reaches the store SEASONAL COLOR PALETTES The color range is influenced by 1 How the line is merchandised 2 The number of deliveries 3 The price point level of the line 4 The characteristics of the target market MERCHANDISING CONSIDERATIONS Coordinates groups of items that are designed to stimulate the purchase of multiple pieces Color products in different categories or divisions in the same store MUST relate Color Harmonies refers to how colors are used in patterns prints or ensembles Use combinations of 1 Analogous incorporates colors positioned next to each other on the color wheel 2 Complementary opposite one another on the color wheel 3 Monochromatic utilizes a single hue in a variety of tints and shades GEOGRAPHIC LOCATION Consider both weather patterns and regional preferences When marketing globally color adaptation may be required for cultures where color symbolism is deeply embedded END USE Each category of apparel interprets color differently Swimwear active sportswear dresses outerwear Children colorful Mens neutral throughout the year MANAGING THE COLOR STORY Each color is named to identify it throughout the process of ordering fabric and materials all the way to selling it to the consumer Some companies use generic names red is red Fashion forward companies use names to further develop their concept or theme orange red flame or poppy Each color may start with a paint chip piece of fabric a hank of yarn or a photo This process is for controlling the outcome of color The color in store and outside of store needs to match COLOR AND LIGHT Illuminant metamerism Change in color between two samples that are considered a match under one light source and not a match under another Color constancy A color perceived to match a standard regardless of the light source Flair color inconstancy A color reading as a slightly different color under different light sources COLOR STANDARDS AND COLOR MATCHING SYSTEMS Color standard is a visual fabric reference with color code data to which dyed samples can be measured and compared for accurate color reproduction Color standards allow each partner in the supply chain to match the component it is producing to the same standard Color standards for textiles and apparel are available on COTTON POLYESTER WOOL and SILK Not every specification system offers all four substrates Polyester and silk substrates provide a glossy color standard Cotton and wool substrates result in a matte version Cotton is the preferred substrate for textile color specification systems because it can be matched 3 COMMERCIAL COLOR MATCHING SYSTEMS 1 The Standard Color of Textile Dictionaire Internationale de la Couleur SCTODIC applies to the Munsell Color Order SystemConforming to the Munsell system All the standard colors of SCOTDIC are classified according to 3 attributes of color hue value and chroma HUE VALUE Each and every standard color bears its own SCOTDIC code number of 6 digits with material prefix which corresponds to the 3 attributes of color it has 2 The Pantone Matching System uses a six digit numerical code 3 Color Solutions International CSI offers a library of color standards and the options of developing custom color standards COLOR APPROVAL PROCESS Once seasonal color standards are selected a master list is developed that identifies colors by BRAND NAME DELIVERY and the color code that correlates to the color system used VISUAL COLOR APPROVAL Even after careful color approvals the shade of color may still vary within a roll or from lot to lot Shade sorting the grouping of shades for distribution to specific customers or regions Shade sorting of finished goods is a function of quality management DIGITAL COLOR APPROVAL Accurate color management depends on inputting measurable color standards so that they can translate digitally for accurate output Digital color visualization technology now allows color managers to approve lap dips on the computer screen maintaining color integrity throughout the supply chain Color approval MUST be performed on EACH COLOR USED an on each specific FABRICATION PRINTS AND YARN DYED FABRICS Must be submitted as one full repeat of pattern in the form of a 1 Strike off Actual color placement on fabric 2 Computer aided design CAD file with a COLOR KEY of all colors that appear within the print FABRIC Pile fabrics absorb light thus giving the color more DEPTH Shiny fabrics reflect light thus making the color appear LIGHTER Colorants may change a fabric s reflective properties FABRICATION Fabrication the process of selecting textiles for each style and group in a seasonal line Fabric story The textiles chosen for a particular season or group FABRIC CLASSIFICATIONS Printed fabrics can be merchandised as collections or as stand alone patterns A collection is typically linked by color rendering technique or a particular theme Coordinated fabrics are important because related color and patterns are used so that the merchandise looks good on the sales floor BOTTOM WEIGHT AND ATOP WEIGHT FABRICS Bottom weight fabrics Suitable for skirts pants and jackets Weigh more than 6 ounces per square yard Top weight fabrics Used for blouses shirts and tops Weigh less than 6 ounces per square yard Coordinated group requires a balance of both bottom weight and top weight fabrics Dresses jeans may be developed in one fabric type but weight in a coordinated colorway or pattern BASICS VERSUS NOVELTY FABRICS Basic goods Traditional fabric in a product category and doesn t vary much form year to year Ordered in greater quantities and used season after season so tend to be more economical Less money is spent on their development and are produced in longer runs Example J Crew Minnie Novelty goods Unusual prints patterns weaves or knit structures that make a group unique Are typically more costly so re used to give fashion an edge Example Cafe Capri in Jade Jacquard FABRIC SELECTION Based on product classification end use aesthetics trends and function Designers make fabric decision based on TRENDS while still reflecting their brand image Product developers must review as many fabric lines as possible to be aspiring to those that their ASPIRATONAL competitors may be