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Cte3431 Quiz 2 Study Guide Color Management New pop of color includes lots of bright vibrant colors reds yellows purples oranges etc Color Harmonies o Complementary colors that are opposite each other on the wheel Color combo creates a vibrant look when used at full saturation Ex red and green Analogous color schemes that are next to each other on the color wheel Match well o Found in nature and pleasing to the eye Split complementary a variation of the complementary color scheme In addition to the base color it uses two colors adjacent to its complement Color products in different categories or divisions in the same store MUST relate Triad colors that are evenly spaced around the wheel Color Harmonies Seasonal Color Palettes Color range is influenced by o How the line is merchandised o The of deliveries o The fashion and price point level of the line o The characteristics of the target market Merchandising Considerations Coordinates groups of items that are designed to simulate the purchase of multiple pieces Color harmonies how colors are used in patterns prints or ensembles Can be used interchangeably with color A hue is one of the 12 brightest colors on the color wheel o 3 primary colors 3 secondary colors 6 tertiary colors yellow orange red purple mixing a primary and a secondary color Hue Geographic location stores Consider both weather patterns and regional preferences o Geographic location influences what buyers and merchandisers decide to put in certain When marketing globally colors adaptation may be required for cultures where color symbolism is deeply embedded o Ex Japanese fabrics use auspicious colors o Certain colors can seem cheap to people Purple luxury to Asians BLACK WHITE AND NAVY are key colors Demographics End Use Baby boomers tend to shy away from bright colors they prefer more mid tons BUT they also shy away from neutrals these colors make them feel older than they are Each category of apparel o Swimwear white is your looking good bathing suit driven by brighter colors o Active sportswear neon gray doesn t sell because of sweat marks o Dresses not a lot of boring neutrals o Outerwear Children s clothing doesn t have neutrals driven by color End use is the application of color Interprets color differently Color management Steed s call out color management is the process of controlling the outcome of color from initial concept to the final consumer o The initial concept of color can be a paint chip fabric swatch etc Pantone Managing the color story Each color is named to identify it throughout the process of ordering fabric and materials all the way to selling it to the consumer o Ex lipstick colors all have names Color Light Illuminant metamerism change in color between two samples that are considered a match under one light source and not a match under another Color constancy a color perceived to match a standard regardless of the light source o Flair a color reading as a slightly different color under different light sources Color Standards and Color matching systems Color standard sallow each partner in the supply chain to match the component it is producing to the same standard o Color standards for textiles and apparel are available on cotton polyester wool and silk although not every specification system offers all 4 substrates o Polyester and silk substrates provide a glossy color standard o Cotton and wool substrates result in a matter version Commercial Color Matching Systems The standard color of textile dictionaire international de la Couleur SCOTDIC applies to the Munsell Color Order System o The pantone matching system uses a 6 digit numerical code o Color solutions international CSI offers a library of color standards and the option of developing custom color standards Color Approval Process A master list is developed that identifies colors by o Brand o Name o Delivery Visual Color Approval Digital Color Approval And the color code that correlates to the color system used Even after careful color approvals the shade of color may still vary within a roll or from lot to lot Accurate color management depends on inputting measurable color standards so that they can be translated digitally for accurate output o Digital color visualization technology that allows color managers to approve lab dips on the computer screen maintain color integrity throughout the supply chain Color approvals MUST be performed on EACH COLOR USED and on each specific FABRICATION Prints and Yarn Dyed Fabrics Must be submitted as one full repeat of pattern in the form of o a strike off actual color placement of fabric o a computer aided design CAD file with a color key of all colors that appeal within the print Fabric pile fabrics absorb light thus giving the color more depth shiny fabrics reflect light thus making the color appear lighter colorants may change a fabric s reflective properties at the moment the seasonal color palette is determined and continues until the product Color Management begins reaches the stores Color Schemes and fashion Fabrication Fabrication the process of selecting textiles for each style and group in a seasonal line Fabric story the textiles chosen for a particular season or group made up of 3 parts hue value and saturation Fabric classifications Printed fabrics can be merchandised as o Collections or o Stand alone patterns Bottom Weight and top weight fabrics Bottom weight fabrics o Suitable for skirts pants and jackets Weight more than 6 oz sq yard Top weight fabrics o Used for blouses shirts and tops Weigh less than 6 oz sq yard Basic vs Novelty Fabrics Basic goods ordered in greater quantities and used season after season so tend to be more economical o Ex J Crew Minnie basic pants Novelty goods o Unusual prints patterns weaves or knit structures that make a group unique o are typically more costly so are used to give a fashion edge Core body changed by fabrication ex caf capri in jade jacquard steed uses the example of a woman wearing bright green pants o Fabric selection Based on product classification o Sleepwear swimwear etc Fabrication based on end use Fabric selection o Designers make fabric decision based on TRENDS while still reflecting their brand image o Product developers must review as many fabric lines as possible to be aspiring to those that their ASPIRATIONAL competitors may be using Aspirational customer may aspire to wear a Millie of a Trina and this is what they want their clothing to look like Premier Vision Major


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FSU CTE 3431 - Color Management

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