CTE3431 Exam Study GuideThe Role of Product Development• Design Apparel Styles• Write Specifications for construction of the apparel styles• Coordinate style selections to develop a product line• Creative planningo Spring & fall trends drive both marketing and in store visuals• Merchandise planningo Merchandise budget: identifies the resources needed to meet profit, sales, and margin objectives for a specific seasono Line or range plan: set sales and margin goals for lines• Production planningo Garment production often takes place in distant offshore locationso Product planners must: Understand the costs of materials, trims, and value-added finishes and processes Determine quantity and quality criteria Specify assembly processes necessary to produce and acceptable final product• Line Concepto Results from trend research and includes the mood, theme, and key elements that contribute to the identity of the line• Line developmento Begins as the design team translates the line concepts into garments to be delivered throughout the selling season• Line presentationo Consists of showing the proposed line of products to the technical design staff and sourcing managers for selection of styles to include in the season’s product lineBusiness Planning• Merchandisingo Planning, development, and presentation of the product line from concept to delivery• Productiono Links merchandising, creative design, and technical design decisions to the actual construction of products• Financeo Expenditures for materials and equipment, salaries of employees, and the overall budget• Operationso The upkeep of equipment used by employees• Marketingo Advertising and promotional objectives, sales goals, and marketing programs and tools• Sourcingo Supply chain management Consumer Markets• Demographicso Age, gender, marital status, income, occupation, education, religion, ethnicity, region• Psychographicso Life stage- junctures of adult life that have an impact on decision making (marriage, divorce, children)o Attitudes- persons opinion about issues, products, serviceso Class Consciousness- reflects persons desire for social statuso Motivation- internal/external stimulus that causes and individual to act• Generational Datao Members of a generation are linked through shared life experiences in their formative years• Lifestyle segments focus on the combinationTrend Forecasting• Color forecasting processo Release their forecasts 12-18 months prior to a seasono Trickle-down theory- new fashion ideas start on designer runwayso Trickle-up theory- street fashions that are later reinterpreted by designers and mass marketers• Color associationso Largest color organizations: Color Marketing Group International Colour Authority (ICA) Color Association of the US (CAUS)• Textile consortiumso Wool Bureauo Cotton Inc.o Manmade Fiber Producers• Color forecasting specialist includeo D3 Donegar Design Directionso Hue pointo The Color BoxColor Management• Begins at the moment the seasonal color palette is determined and continues until the product reaches the store• Coordinates: groups of items that are designed to stimulate the purchase of multiple pieces• Each category of apparel (swimwear, active sportswear, dresses, outerwear) interprets color differently• Illuminant metamerism: change in color between two samples that are considered a match under one light source and not a match under another• Color matching systemso SCOTDIC- applies the Munsell Color Order Systemo Pantone Matching System- uses a six-digit numerical codeo CSI- offers a library of color standards & options to develop a custom colorDesign Principles• Importance of design principles & how they relate to product development• Balance- occurs when the right and left sides of the body appear to be even when viewed from the front, back, and side.• Emphasis/Focal point- the first place on a garment to which the eye is drawn, can be created through convergence of lines, combination of color, or detail• Proportion- the relationship or scale of all the parts of a garment to each other and to the body as a whole• Harmony- refers to the way in which all of the design elements in a garment work together to produce a pleasing aesthetic appearance and give it unity• Rhythm- organized movement of the eye through related elements of a garment• Elements of fito 1. Grain- reflects the direction of the threads in the fabric On-grain- meet at 90 degrees Off-grain- run at 45 degreeso 2. Set- reflects a smooth fit with no unwanted wrinkleso 3. Line- refers to the manner in which the structural lines of a garment conform to the lines of the bodyo 4. Balance- occurs when the right and left sides of the body appear to be even when viewed from the front, back, and sideo 5. Ease- amount of difference between the body measurements and the measurements of the finished garment Fabrication• The process of selecting textiles for each style and group in a seasonal line• Fabrics can be merchandised as:o Collections or stand alone patterns• Basic goods- ordered in greater quantities & used season after season• Novelty goods- unusual prints, patterns that make it unique, more costly• The fibers used, formation of yarns, and the impact of finishes combine to give a fabric: aesthetic properties and performance characteristics• Fiberso Naturalo Manufactured Those of natural or synthetic origin whose chemical composition have been modified during the manufacturing process Regenerated fibers- created by converting natural materials chemically into filaments• Cellulosic: acetate, triacetate, rayon, lyocell Synthetic fibers- polymers made from a chemical process utilizing petroleum-based chemicals, plastic, and/or coal• Acrylic, nylon, polyester, spandexGarment Stylingo Design development starts hereo Successful silhouetteso Quality & fito Produced within targeted price pointo Item driven world o Methods for developing design ideaso 1. Study primary resources: historical & culturalo 2. Buy actual garments Branded product developers buy samples when they want to interpret fabric, detail, fit, and construction techniqueo 3. Collect runway image: printed sources and interneto 4. Sketch design ideas: croquets sketcheso The innovative approach to design begins by studying primary resources o Shape adds interest & helps achieve fitLine Development• Parameters of line developmento 1.