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CTE 3431 Final Exam Study Guide Role of Product Developers Product Development the strategic creative technical production and distribution planning of GOODS that have a perceived value for a well defined user group o Most critical point in production development calendar is delivery of product to the consumer What they do o Design Apparel Styles o Write Specifications for construction of the apparel styles o Coordinate style selection to develop a product line o Understand customer need and wants using techniques to track shopper behavior Creative Planning tracking and interpreting trends for the company s target market and developing style to be produced o Spring and Fall TRENDS drive marketing and in store visuals Merchandise Planning identifies the resources needed to meet company profit sales and margin objectives for a specific season by company division o The Merchandise Calendar controls the events required to get the planned apparel products to the customer at the right time Traditional Calendar 54 weeks Today s basics core merchandise 35 weeks Fast Fashion 18 weeks Production Planning function that links merchandising decisions with design and technical decisions in order to plan the activities related to making the product Line Concept The mood theme and key elements that contribute to the identity of the line Line Development Translating trend information into actual sketches of styles Line Presentation showing the proposed line of products to sourcing managers and technical design staff for selection of styles to include in the season s product line Firms need Product Categories defined by the use for the product o Ex Lingerie yoga wear career wear updated sportswear Price Categories Cost vs Quality There is an implied relationship customers have a higher expectation for more expensive products 1 o Couture Designer Contemporary Bridge Better Moderate Low end Contemporary Fast Fashion Junior Mass Merchant Sizing Categories o Size range is one of the first decisions made o Includes a sense of overall shape body dimensions and garment ease preference of a firm s target customer Apparel Supply Chain Traditional Linear Supply Chain Vs Today s Supply Chain o Traditional Linear Supply Chain Fiber Production Yarn Manufacturing Textile Production Apparel Manufacturing Retailers Final Consumers o Today s Supply Chain More complex and flexible than traditional Builds on CORE COMPETENCIES the things they do best Digital technologies coordinate this into a single effort o Retail Product Supply Chain Seeks to bypass the profit center of the wholesale brad apparel manufacturers Produces EXCLUSIVE products at a more competitive price 2 Supply Chain Management SCM is a competitive customer enriching supply system o Customer centric and market driven o Includes Supply Chain Strategy Logistics Product Lifecycle Management Procurement Asset Management Supply Chain Enterprise Applications Supply Chain Planning Sourcing Determining the most cost effective vendor s of services materials production or finished goods or a combination of these at a specific quality and service level for delivery within a identified time frame Collaborative Supply Chain Interactive networks of independent manufacturing specialists that join forces operationally to integrate complementary resources to respond to a market opportunity through the creation of a particular product PLM software Product Lifecycle Management Developed as an add on to SCM to focus on product info and data Captures manages visualizes and disseminates product related information from initial concept to a product s retirement throughout a company and it s supply chain Addresses the areas of o Seasonal Concept Business and marketing plans Concepts mood color palette and materials trims silhouettes o Line Development Merchandise plans line boards material usage market calendars and product tracking o Definition Initial specification adopted specification production o specification special size specification and multichannel specification Sourcing Costing Vendor collaboration vendor allocation multisourcing estimate costing and quality Vertical Integration seeks to consolidate a supply chain by acquiring companies at other stages in the supply chain o Controls processes previously handled by specialized firms Signature Stores Manufacturer owned stores give the brand a direct line to their ULTIMATE customer full price Outlet Stores Provided a means of controlling excess goods off price 3 Horizontal Integration done through mergers and acquisitions Taking over a company that makes similar products to expand market penetration and reduce competition Diversification a firm expands its product mix to capitalize on brand recognition and increase sales thus enhance efficiencies for greater profit o Think Tory Burch first only sold ballet flats expanded into handbags and other goods Sneakerization the process of transforming an inexpensive commodity product into cutting edge specialty product o Ex Nike and Adidas both develop expensive high tech function specific products Keds transformed a dated product and made it more fashion forward Business Functions Mission Statement part of the DNA Articulates why a company is in business Vision Statement outlines the organizations future goals and how it wants the world to see its brand o The Vision Statement Mission Statement reflect the CORE VALUES what it holds important as a business 1 Budget written plans for anticipated monetary income and expenditure of the firm a Established during the strategic planning phase 2 Assortment Plan breaks down the line plan into components that address customer preferences a What product b How much of it c What colors d What sizes e Delivery within what season calendar Merchandising planning development and presentation of the product line from concept to delivery Production responsibility for making or manufacturing apparel products Finance operations are that keeps track of all the accounting activities of the firm Operations oversees the upkeep of equipment used by employees building facilities and distribution activities required for securing materials and shipping finished products Marketing sets advertising and promotional programs and tools sells products and gathers data relative to target customers Sourcing producing materials and production Brand cumulative image of a business product or service communicated to consumers through a distinctive name sign symbol


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FSU CTE 3431 - Role of Product Developers

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