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CTE 3431 Quiz 2Color ManagementBegins at the moment the seasonal color palette is determined and continues until the product reaches the storeDetermine the seasonal color palette from forecast teamRetail store brand- only buy brand online, catalog, or in storeblue-green = Februarypink-yellow = MarchColor Harmonies•Color products in different categories or divisions in the same store MUST relate•Analogous, complementary, monochromatic•How colors are used in patters, prints, and ensemblesSeasonal color palettes are influenced by:•How the line is merchandised•The number of deliveries•The fashion and price-point level of the line•The characteristics of the target marketCoordinates- groups of items that are designed to stimulate the purchase of multiple piecesCollection- BCBG, a lot of different classifications vs. Item Line- t-shirts drivenWho is the customer and what is the aesthetic?Geographic Locations•Consider both weather patterns and regional preferences•When marketing globally, color adaptation may be required for cultures where color symbolism is deeply embeddedEnd Use- each category of apparel interprets color differently Managing the color story•Each color is named to identify it throughout the process of ordering fabric and materials all the way to selling it to the consumer •The process of controlling the outcome of color and initial concept•Starts with initial concept of color story to final production of product to the consumer•Color in store would look the same outside of storeColor & Light•Illuminant metamerism: Change in color between two samples that are considered a match under one light source and not a match under another•Color constancy: A color perceived to match a standard regardless of the light source •Flair: A color reading as a slightly different color under different light sourcesColor Standards & Matching Systems•Color standards allow each partner in the supply chain to match the component it is producing to the same standard•Color standards for textiles and apparel are available on cotton, polyester, wool, and silk, although not every specification system offers all four substrates•Polyester and silk substrates provide a glossy color standard•Cotton and wool substrates result in a matte version•Commercial matching system•Color Solutions International (CSI) offers a library of color standards and the option of developing custom color standardsSCOTDIC Color System•Conforming to the Munsell system,all the standard colors of SCOTDIC are classified according to 3 attributes of color hue,value and chroma.•Each and every standard color bears its own SCOTDIC code number of 6 digits with material prefix which corresponds to the 3 attributes of color it has.Color Approval•A master list is developed that identifies colors by: -Brand -Name -Delivery and the color code that correlates to the color system used•Visual color approval- Even after careful color approvals, the shade of a color may still vary within a roll or from lot to lot•Digital color approval- Accurate color management depends on inputting measurable color standards so that they can be translated digitally for accurate output•Digital color-visualization technology now allows color managers to approve lab dips on the computer screen, maintaining color integrity throughout the supply chain•Color approvals must be performed on each color used and on each specific fabrication Prints & Yarn Dyed Fabrics•Must be submitted as one full repeat of pattern in the form of: –A strike-off: Actual color placement on fabric–A computer-aided design (CAD) file with a color key of all colors that appear within the printFabric•Pile fabrics absorb light, thus giving the color more depth•Shiny fabrics reflect light, thus making the color appear lighter•Colorants may change a fabric’s reflective propertiesFabricationFabrication: The process of selecting textiles for each style and group in a seasonal line Fabric story: The textiles chosen for a particular season or groupKnits, WovensTop-weight- blouses, shirts, tops, weigh less than 6 ounces per square yardBottom-weight- skirts, pants, jackets, weigh more than 6 ounces per square yardPrinted fabrics can be merchandised as:•Collections •Stand-alone patternsBasic goods•Ordered in greater quantities and used season after season, so tend to be more economical Novelty goods•Unusual prints, patterns, weaves, or knit structures that make a group unique •Are typically more costly, so are used to give a fashion edgeFabric selection- based on product classifications, trends ex. nautical patterns for spring•Product developers must review as many fabric lines as possible to be aspiring to those that their aspirational competitors may be usingPremiere Vision- driven by trends- brought to life through fabrics- not a color forecasting service- fabric selections, color ranges, trends in relation to fabricTiming fabric decisions•Fabric decisions are best made before designing specific silhouettes•Turnaround time: Lead time required for making, dyeing, and finishing the fabric to meet the delivery datePurchasing fabric•Once a fabric is selected, the developer must commit to an initial production order based on early sales projections •With an order in place, the vendor can place an order for production yardage, the amount of fabric needed to fulfill ordersFabrics speak to designers- you know your customer, fabric comes to life, roadmap for deliveryblack & white always sellsProduct development manager or designer knows the minimum amount of fabric needed (sample yardage) to contain itHand: The tactile qualities of a fabric as they are affected by fiber content, yarn, fabric construction, and finishingDrape: How a fabric hangs (falls, clings, flows) and bends (pleats or gathers)Luster- amount of light a fabric reflects, metallics, satins, patent leatherwool- absorbsSurface interest- Yarn-dyed fabrics -patterns are achieved by using several strategically placed colors of yarn, applied directly to the surface of the garment•Printing: Application of a design or pattern to fabric using dyes or pigments applied in limited areas•Motifs: -Recurring, repeated design elements that create patterns -One or more motifs may be used in a single pattern -Common motifs are florals, geometrics, and conversationals•Ground: The background on which motifs are


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FSU CTE 3431 - Quiz 2

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