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Chapter 1POLITICAL ISSUES• Social Networking is the gathering together of groups of people using onine tools to connect and exchange ideas• Wael Ghonim, a Google marketing manager in Egypt, anonymously launched the Facebook page “We Are All Khaled Said” in June 2010o The government responded to the increasing unrest by turning off the Internet for the entire country• Movement from virtual community to physical community was a turning point and President Mubarak of Egypt had resigned• Ushahidio A crisis mapping tool that collects information from e-mails, text messages, blog posts, and Twitter tweets and maps them, making the information instantly publicily availableo Development team created a second generation product called Swift River Uses filtersto rate submitters and the quality of the information to generate a measurement of the probability the information is accurateDIGITIAL DIVIDE• Term coined for the gap, for the difference in ease of access to technology• The Next Einstein Initiative (NEI) is a strategic plan of focus resources on the young talented mathematical minds of Africa by extending AIMSTECHNOLOGY IMPACTS HOW WE THINK• The twenty first century has been a dramatic shift--- the generation of a creative surpluso Clay Shirky coined this term to describe the ability of the world’s population to volunteer and collaborate on large projects• Modern theories of motivation show that what pushes people to apply their free time to projects, for no money, is the excitement of autonomy, mastery and purposeo Autonomy is the freedom to work without constant direction and controlHOW WE THINK OF EACH OTHER• People form into groups based not on their age or income, but on their common interests• Women outnumber men in their use of social networking. They also spend much more time on social sites• Marketers, on information from social networking, will be increasingly driven by a female perspectiveHOW WE CONNECT• Eric Whitacre’s Virtual ChoirCONNECTING IN NEW WAYS• Ze Frank had a project named A Childhood Walk that invites people to go into Google Street View and record a walk that they used to take over and over as a child• Using DYTHR, people walk around with their mobile devices, they can broadcast a short messageo Other phones, while scanning for wireless networks, pick up and directly display the messagesMARKETING• QR (quick response) codes lets any piece of print in the real world host a live link to online information and video content• Marketers also have to be aware of crowdsourcingo That is checking in with the voice of the crowd• Shopping now begins with price comparison tools• More and more sites are appearing that offer some type of mobile couponACCESS VERSUS OWNERSHIP• Rack of Call a Bikeso Place a call to the phone number printed on the bike, and it texts you a code you can use to unlock the bike locko The amount you road is automatically billed to your phone• You can open a zipcar and start the engine only when your specific key is scheduled to open and start it• Collaborative consumption implies that we are joining together as a group to use a specific product more efficiently• On average a car is used 1 hour a day--- the other 23 hours a day it is not helping you or any of your neighbors• The new design is the idea, where access is better than ownershipBOOST YOUR PRODUCTIVITY• Computer literate means being familiar enough with computers that you understand their capabilities and limitations and you know how to use them efficiently• More productive as an employeeo Your understanding of key concepts in technology can future proof you, letting you easily and quickly react to the next round of new technologiesPREPARE FOR YOUR CAREER• Information technology (IT) is a field of study focused on managing and processing information and the automatic retrieval of information• By the year 2030, computers will displace humans in 60% of the current occupationsRETAIL: WORKING IN A DATA MINE• Data mining is the process of searching huge amounts of data with the hope of finding a patternLAW ENFORCEMENT: PUT DOWN THAT MOUSE--- YOU’RE UNDER ARREST• Computer forensics analyzes computer systems with specific techniques to gather potential legal evidenceMEDICINE: THE CHIP WITHIN• Biomedical chip implants is to provide sight to the blindPSYCHOLOGY: YOU SHOULD SMILE…NOW• Affecting computing is computing that relates to emotion or deliberately tries to influence emotionChapter 2• Computer is a data processing device that performs four major functionso Inputo Processo Outputo Storage• Data versus Informationo Data is representation of a fact, figure or ideao Information is data that has been organized or presented in a meaningful fashion• Computers are excellent at processing (manipulating, calculating and organizing)• How do computers process data  Informationo Computers work exclusively with numberso Binary language Consists of two digits: 0 and 1 (binary digits)o Eight binary digits is a byte• Bits and bytes represent the quantity of data and information that it inputs and outputso KB (1000 bytes)o MB (1 million)o GB (1 billion)o TB (1 trillion)o Petabyte ( 1 thousand TB)• Computer processes bits and bytes by using hardware and softwareo You can physically touch hardwareo Software is set of computer programs that enables the hardware to perform Can’t have one without the other Software categories• Application• System• Application software- set of programs you use on a computer to help you carry out tasks such as writing a research paper• System software- set of programs that enables computers hardware devices and application software to work togethero Most common OS• OS- program that controls the way in which your computer system functions• Types of computerso Portable and stationary Notebook (portable)- hardware is integrated into a single compact case, powered by battery or AC adapter Netbook (portable)- small, light, 7-10 inches wide and longer battery life Tablet PC (portable)- similar to notebook but monitor swivels and folds flat, uses stylus Tablet computer ( portable)- [iPad] is a mobile computer integrated into a flat multi touch- sensitive screen Desktop (stationary)• Peripheral device- component that is connected to the computero All- in- one Eliminates need for a separate tower because computer house and processor memory are in monitor


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FSU CGS 2060 - Chapter 1

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