Chapter 1 POLITICAL ISSUES Social Networking is the gathering together of groups of people using onine tools to connect and exchange ideas Wael Ghonim a Google marketing manager in Egypt anonymously launched the Facebook page We Are All Khaled Said in June 2010 o The government responded to the increasing unrest by turning off the Internet for the entire country Movement from virtual community to physical community was a turning point and President Mubarak of Egypt had resigned Ushahidi o A crisis mapping tool that collects information from e mails text messages blog posts and Twitter tweets and maps them making the information instantly publicily available o Development team created a second generation product called Swift River Uses filtersto rate submitters and the quality of the information to generate a measurement of the probability the information is accurate DIGITIAL DIVIDE Term coined for the gap for the difference in ease of access to technology The Next Einstein Initiative NEI is a strategic plan of focus resources on the young talented mathematical minds of Africa by extending AIMS TECHNOLOGY IMPACTS HOW WE THINK The twenty first century has been a dramatic shift the generation of a creative surplus o Clay Shirky coined this term to describe the ability of the world s population to volunteer and collaborate on large projects Modern theories of motivation show that what pushes people to apply their free time to projects for no money is the excitement of autonomy mastery and purpose o Autonomy is the freedom to work without constant direction and control HOW WE THINK OF EACH OTHER People form into groups based not on their age or income but on their common interests more time on social sites Women outnumber men in their use of social networking They also spend much Marketers on information from social networking will be increasingly driven by a female perspective HOW WE CONNECT Eric Whitacre s Virtual Choir CONNECTING IN NEW WAYS Ze Frank had a project named A Childhood Walk that invites people to go into Google Street View and record a walk that they used to take over and over as a child Using DYTHR people walk around with their mobile devices they can broadcast a short message o Other phones while scanning for wireless networks pick up and directly display the messages MARKETING QR quick response codes lets any piece of print in the real world host a live link to online information and video content Marketers also have to be aware of crowdsourcing o That is checking in with the voice of the crowd Shopping now begins with price comparison tools More and more sites are appearing that offer some type of mobile coupon ACCESS VERSUS OWNERSHIP Rack of Call a Bikes o Place a call to the phone number printed on the bike and it texts you a code you can use to unlock the bike lock o The amount you road is automatically billed to your phone You can open a zipcar and start the engine only when your specific key is scheduled to open and start it Collaborative consumption implies that we are joining together as a group to use a specific product more efficiently On average a car is used 1 hour a day the other 23 hours a day it is not helping you or any of your neighbors The new design is the idea where access is better than ownership BOOST YOUR PRODUCTIVITY Computer literate means being familiar enough with computers that you understand their capabilities and limitations and you know how to use them efficiently More productive as an employee o Your understanding of key concepts in technology can future proof you letting you easily and quickly react to the next round of new technologies PREPARE FOR YOUR CAREER Information technology IT is a field of study focused on managing and processing information and the automatic retrieval of information By the year 2030 computers will displace humans in 60 of the current occupations RETAIL WORKING IN A DATA MINE Data mining is the process of searching huge amounts of data with the hope of finding a pattern LAW ENFORCEMENT PUT DOWN THAT MOUSE YOU RE UNDER ARREST Computer forensics analyzes computer systems with specific techniques to gather potential legal evidence MEDICINE THE CHIP WITHIN Biomedical chip implants is to provide sight to the blind PSYCHOLOGY YOU SHOULD SMILE NOW Affecting computing is computing that relates to emotion or deliberately tries to influence emotion Computer is a data processing device that performs four major functions Chapter 2 o Input o Process o Output o Storage Data versus Information o Data is representation of a fact figure or idea o Information is data that has been organized or presented in a meaningful fashion Computers are excellent at processing manipulating calculating and organizing How do computers process data Information o Computers work exclusively with numbers o Binary language Consists of two digits 0 and 1 binary digits o Eight binary digits is a byte Bits and bytes represent the quantity of data and information that it inputs and outputs o KB 1000 bytes o MB 1 million o GB 1 billion o TB 1 trillion o Petabyte 1 thousand TB Computer processes bits and bytes by using hardware and software o You can physically touch hardware o Software is set of computer programs that enables the hardware to perform Can t have one without the other Software categories Application System Application software set of programs you use on a computer to help you carry out tasks such as writing a research paper System software set of programs that enables computers hardware devices and application software to work together OS program that controls the way in which your computer system functions o Most common OS Types of computers o Portable and stationary Notebook portable hardware is integrated into a single compact case powered by battery or AC adapter Netbook portable small light 7 10 inches wide and longer battery life Tablet PC portable similar to notebook but monitor swivels and folds flat uses stylus Tablet computer portable iPad is a mobile computer integrated into a flat multi touch sensitive screen Desktop stationary Peripheral device component that is connected to the computer Eliminates need for a separate tower because computer house and processor memory are in monitor unit o All in one o Main Frame o Supercomputer o Embedded computer Large expensive computer that supports hundreds of users simultaneously many programs Perform complex calculations extremely rapidly few programs Specially designed computer
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