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First mention of a sporting event in the united statesMention of a boxing match in LondonNO sports section or daily sports report in early coloniesTime to time they would mention a sporting event if there was a international aspect, or regionallybeating with horse racing started in the 1830’s, standardized by this magazineweights and measures, that standardized the sporttrying to push cricket as a national sport (because it was a British sport it was not accepted)Advertising is increasing (Penny Press) daily newspaper for a pennySports news became something that the masses now consumedEX: Boston redsocks paying local reporters about how good the game was …. Acted like publicists.Media and sports gets layered into societyCan not underestimate of how radio raised the bar of the news reelNot only people listening to sports, but develop localized fanshipInterviews with coachesthe way that media is dealing with sports becomes more broadsports and television lead to the development of one another in really powerful ways.Cable penetration increased when more sports were on thereAdoption of new technologies***MLB took care of national broadcast of all teams, to all the teams of all of the leaguesSunday night footballThe amount of money spent on advertising increases with sportsMedia has shaped how we watch, how players play,****Sports shaped by media and media shaped by sports****Parallels of sports and religion:Can not be over lookedCathedrals populated the middle east, there is the same focus in sports gamesTo draw people thereDevelopment of sports facilities and churches, to bring people togetherRelics: things owned by the person.Jersey- st. peters shin bone.Stuff bought and sold today, the same way things were bought and sold back in the daySoccer is the fourth most popular sport when it comes to watching in the USSoccer has surpassed hockeyMonday night football being televisedPopularity of the superbowlAdoption of cable, broadcast sports on the decline.Shifting of programming from broadcast to cableNational sport off of free television ABC, to ESPN a not free televisionPortion of sports on increase because more sports being shownTaking football from free tv to paid who has the right to watch itEnglish soccer league said they will never take it and put it on paid tvRatings and SharesRating: number of households watching/ households with a tv, multiple times 100Share: number of households watching/ households who have their tv on, multiple by 100Changed to the number of specific people instead of householdsNumber of viewersMost watched us.8 out of top 10 sporting eventsrole that football plays in our culturereflection of our values on our culturesports reading is the highest proportion of readingthe content analysis: overwhelming one sidedbaseball basketball and football made up 65% of the coveragesports gets away with injecting opinion more than other writing doesvery much male led drivensports driven magazinessports magazine are quite popularSuper Bowl$3.80 million was the average cost for a 30 second commercial during CBS’s 2013 broadcastaccording to a survey conducted by the retail advertising and marketing assn. 36.3% of consumers will tune in primarily to watch the commercials.48% of high definition TV owners who call themselves sports fans purchased their set to watcha s pecific sporting event. Not surprisingly, the Super Bowl was cited more frequentlyin 2007 the CEA estimates the superbowl drove some 2.2 billion in sales of HDTVsadvertisingin 2007 total US TV ad expenditures slipped to 1.7% to 64.4 billion, but ad spending on sports programs like ESPN sports Center grew 15% to $1.01 billion, according to TNS Media intelligencein 2012 highest avg 30 sec spot during PT: $545k on Sunday night footballin 2012 highest avg 30 sec spot on cable=$54k on ESPN, = $24k on TBSMedia, Sports, and Society TEST 1- Distinctiveness of Media Sportso It's reality factoro 'The true reality program" not many other live shows on air The unpredictability of itUncertainty, suspense, psychological responses to unpredictabilityo Regular/periodic scheduling Appointment viewing!- You know when your games are taking place Scheduled programming- College- Saturday- Professional- Sunday/Monday nights etc- Baseball- Oct. 1st (World Series) Known viewers will tune in- Fans know the scheduled timeo International Literacy Basic rules of sports are universal- Seinfeld sucks everywhere but in the US Sports translate mostly the same to every culture- baseball same rules across the world Sports are distinct from other forms of contento Loyalty engendered by teams/athletes/coacheso - can wear an fsu jersey everywhere, but can’t wear a star trek outfit everywhere o - Fandom is different for sports o "Zap-proof" programming Don’t fast forward Don’t turn it off before its over o Integration of sports and media companies Distinct media which warrants a different type of attention- Sportso What is sport/are sports? A particular form of !"play" Athletic competition  Winner and loser Time limito What is play? Hallmark of human existence On some level is about practicing skills that can be used in real or everyday life as well as survival techniques Single definition is debated- Is it an activity or a quality?o The distinction between work or playo Is play activity different than work activity?- If an activity, then requires leisure time **Activity  Leisure time o The period of time where we can choose what we want to doo Historically leisure time is defined by bank account **Leisure time  bank account - Non-Serious/Amusing- Kids have more leisure time- What if it has goals? o Then a "game" ***Goals  Game  Monopoly is not a sport Not ritual - But not all play is goal oriented- Play is NOT work, sleep, eating, ritual- Play is intrinsically motivating (self-satisfying)o Highly attractiveo Involves a change in perceived reality In play it is acceptable to do certain things (block, steal the ball etc.) Imaginary games that we played on the pay ground Shift in perceptions of reality (playground basketball court)o Frequently repeating **PLAY  intrinsically motivating, highly attractive, involves a change, acceptable to block/steal/etc, repeating  Sports for our purposes:- Sport: Play activity governed by a set of rules, typically competitive in nature, where the physical capabilities of competitors solely, or atleast


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FSU MMC 3703 - TEST 1

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