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Media, Sports, and Society (Studyguide)- Distinctiveness of Media Sportso It's reality factoro 'The true reality program" not many other live shows on air The unpredictability of itUncertainty, suspense, psychological responses to unpredictabilityo Regular/periodic scheduling Appointment viewing$ Scheduled programming- College- Saturday- Professional- Sunday/Monday nights etc Known viewers will tune in- Fans know the scheduled timeo International Literacy Basic rules of sports are universal Sports translate mostly the same to every culture Sports are distinct from other forms of contento Loyalty engendered by teams/athletes/coacheso "Zap-proof" programming Don’t fast forwardo Integration of sports and media companies Distinct media which warrants a different type of attention- Sportso What is sport/are sports? A particular form of $"play"o What is play? Hallmark of human existence On some level is about practicing skills that can be used in real or everyday life as well as survival techniques Single definition is debated- Is it an activity or a quality?o The distinction between work or play- If an activity, then requires leisure time **Activity  Leisure time o The period of time where we can choose what we want to doo Historically leisure time is defined by bank account **Leisure time  bank account - Non-Serious/Amusing- What if it has goals? o Then a "game" ***Goals  Game - But not all play is goal oriented- Play is NOT work, sleep, eating, ritual- Play is intrinsically motivating (self-satisfying)o Highly attractiveo Involves a change in perceived reality In play it is acceptable to do certain things(block, steal the ball etc.)o Frequently repeating **PLAY  intrinsically motivating, highly attractive, involves a change, acceptable to block/steal/etc, repeating  Sports for our purposes:- Sport: Play activity governed by a set of rules, typically competitive in nature, where the physical capabilities ofcompetitors solely, or at least primarily, determine the outcome- Sport itself (team vs. individual): limits?- Leagues- Teams/clubs- Individual players/athletes **Sports a subset of play and play a subset of leisure activity- SPORT: set of rules, competitive, physical capabilities of the outcome comes from the players, team/individual/leagues/teams/clubs- Mediao Multinational corporations worth billions of dollarso Content creators/producerso Marketing outletso Channels of distribution MEDIA: $$$, creators, marketing outlets, channels of distribution o For our purposes: Print: newspapers, magazines, books Traditional: TV, radio, film New: internet, video games, mobile deviceso Many angles that media can cover- Audienceso For our purposes, individuals differentiated by Demographics: age, gender, ethnicity, geography Psychographics: fandom, personality variables, values held- ***Audiences are different by  age, gender, ethnicity, geography, fandom (famous person), personality variables and values held- Audiences need "play"o We can seek this through sports or media **Audiences  PLAY (Sports/media)- Sports need fanso As a business entity they need fanso Come from audiences **Sports  Fans (Audiences)- Sports need exposure and moneyo Builds from growing media$o Sports rely on media for this- Media needs moneyo Comes from advertisers- Advertisers need consumerso Come from media- Media needs reach to gain moneyo Comes from audiences- Media needs content that "reaches" audienceso Comes from sports- ***Audiences  play (sports/media)- ***Sports  fans (audience)- ***Sports  exposure/money (media)- ***Media  money (advisors)- ***Advertisers  customers (media)- ***Media  reach to gain $$ (Audiences)- ***Media  content that “reaches” audiences (sports)- Audiences elect or accept legitimacy$(authority)o From governing bodieso Create rules and regulations to create guidelines for sports and programs to followo Regulations give legitimacy to sports **Rules are set for sports by electing some sort of authority to set those regulations - Governing bodies  protects integrity of the sports, regulate advertisers and media and sportso Sports lobby against governing bodies - Governing bodies serve or "protect integrity" of the sportso In order for the audiences to continue watching/supporting them- Governing bodies regulateo Regulate advertisers and media and sports- Sports then lobby$o Against the governing bodies Ex. rebelling against approved pre game NFL clothing- Players get fined if they do not wear approved clothing for practice - Hittites$(circa 1800 BCE)o 2nd century BC$o **Introduced sport for play AND pleasureo Competitivelyo **Earliest sport heads- Minoans (circa 1600BCE)o ~Bull Leaping~ Basically like gymnastics on a bull Done as something for others to view **Spectator sport Sport like display/competition in conjunction with religion was extremely important ******- The intricate drawings meant that the sport like orientation meant a lot to their culture- Homer's Iliad and Odyssey and First Olympic Games (776-725 BCE)o Greeks had the biggest contribution to the evolution of sports **Evolution of sports  Greeks o Greatest contribution from the beginning of the Olympic Games Began as a religious festival celebrating all the Gods (Zeus etc.) Also to celebrate human achievement$ 1 game every 4 years Early one were not sport competitions There was only one event when the games began- A 50 yard dash Built in to the religious ceremony As the Olympics developed more sports were added to the games- Footraces, archer, MMA style fighting, javelin throw, discus throw, long jump, high jump, etc. Milo of Croton- Only 6 time Olympic champion in the same evento Wrestling competition- The day after he won every 4 years he would put a calf on his shoulders for 4 years until the next game where he would bring in the 4 year old cow and it would be killed and eaten- Milo is the first person to be known for being an "athlete" The merging of the heroic myth in sports led to a democratization of sportso The Olympic Games  Started as religious festival (celebrating the gods) & human achievement, every 4 years, started with ONE event (50 yard dash), more sports were added later, Milo of Croton- only 6 time Olympic champion in the same event (wrestling) Milo of Croton: First person to be known as an “athlete” - Put a calf


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FSU MMC 3703 - Studyguide

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