Journalism 201 1st Edition Lecture 19 Outline of Last Lecture II Fundamentals of Strat Comm III 5 tep Strategic Thinking IV Market Research V 3 Research Techniques VI 2 Research Considerations VII Survey Research VIII Market Research Firm IX Old Spice example X Focus Groups XI Observation Ethnography XII Febreeze example Outline of Current Lecture II Just Sell It Marketing Trends in Sports Guest Speaker Current Lecture I Just Sell It Marketing Trends in Sports a Sport in Society i NFL makes 9 5 billion in profit ii 114 million people watched the super bowl iii ESPN had a 540 digital traffic increase from 2010 2013 iv Texas brings in the most revenue for colleges b 4 p s i Product ii Price iii Place iv Promotion journalism school c The New Marketing Mix i Paid Channels advertising ii Earned Channels iii Owned Channels d The News Media Ecosystem i Traditional ii Owned iii Hybrid These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute iv Social e Place the Badgers i Instagram f Content Marketing i Brand Publishing Digital Content ii Band Content Red Bull sports channel iii Native Advertising Forbes iv Sponsored Content g B2B Content Marketing Spending over the next 12 months i 48 Increase ii 32 Remain the same iii 10 Significantly increase iv 8 unsure v 1 other h Recent Crises
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