Esoc 150 1st Edition Lecture 12Outline of Last Lecture Introduction to HackingOutline of Current Lecture Review for MidtermCurrent LectureReview for Midterm1st module: What is social media?Q: there is a clear uncrossed line between traditional media and social media outlets?Answer: FALSE(Even if you are sitting home alone watching a movie/video game those games exist in an interconnected media landscape where they can talk about it, rank it, which is making them be made in a much more social way . (The 5 C’s are not just interesting features that some websites use more than other, but the set as a whole explains what is new and interesting about the media landscape that we find ourselves in.-The rise of anonymous social media sites makes us less kind and more opt to bully our peers (technological determinism- there is this technology that is making us act in a certain way [dystopia])-Social shaping theory- there is a dynamic feedback: we choose to use or not use technology in a certain way and in return these technologies are influenced by how we use them as well.-Common threat today that people worry about being the user but the product, worrying abouttheir privacy and not having enough control over their own data.(supported by Marxist critiques of labor2nd module: Feminist views of video games-If it’s problematic in the video game industry then it’s probably a problem in the bigger picture and other industries.(Looking at the subcultures, smaller communities within the larger community, how you can use them as a lens to see in how society worksTrolling:There are people and then there are trolls: they are very separated from the people we hang out with in our livesWhat people do when they are trolling (trying to enlist an emotional response from people) andwhat the mainstream media does (sensationalizes news in a way that makes people slightly hysterical)(Parallel between the two: both cause an emotional sensational rise out of their audience(We tend to condemn Internet trolls but we don’t have the same reaction when we log onto CNN or fox news and see these sensationalist headlines where they try to make events seem a lot more upsetting. (creates this sense of fear in order to create more popularity for themselves) -Another parallel that anonymous forums can create a community, and get real support throughthe fact that you are anonymous.(We also see individuals pushing others out and making them outsiders/harassment, but this online forum can be a community building kin of thing because that aspect is taken away when nobody knows your real identity. -Buzzfeed quiz is NOT emergent behavior because there is very limited choice Sample clicker questions:Give a clear example of a channel:porn hubyoutube channelemailfacebook( A channel symbolizes the earlier web (listernvs, email- text files where you can download info, telephone) is characterized as a funnel or tube- no structuring of data and it doesn’t constrain what is going on- merely a way to send out messages to either a wide number of people or on person. A platform is a specific forum or site that specifically structures the way we interact (facebook has specific ways that they can document that you posted a status to your blog or you shared content or tagged someone in a post which are ways that you can interact on FB but it’s limited in certain ways because of the ways that the platform is structured)After the recent changes to their on-boarding and move to commercialize, Twitter seems to be emphasizing which of the 5C’s over the others?ChoiceCurationConversation ( Twitter was sacrificing the longtail and conversation to make money on their site. Timelines are less filled with actual created content and just retweets of things already created.Which of the following is not one of the 5 C’s?CreationConversationCollaborationContentT/F: Amanda Palmer is significant because she promoted herself on Social media and landed herself a record deal?TrueFalse( Susan Boyle or Lilly Allen used social media, but Amanda Palmer demonstrated what the future of social media has to offer- people are stepping away from the bounds oflarge movie studios or record labels and are able to promote their content by living life artistically and independently however they want. Using the web as a platform is most closely related to which ideas?Hackability, the perpetual data, and “software as a service”Choice, curation, and collaborationNetwork effectsSocial construction of technology( Using the web as a platform allows people to get rid of the software recycle problem. Once you use the web as a way to launch your software it enables you to move away from that rigid production cycle- everything is flexible and software is a service rather than a productChoose the best answer: The “@username” function within Twitter is an example of:Emergent behaviorTrusting the users as codevelopersThe perpetual betaAll of the aboveA & B only( “Beta” refers to software that is in testing- this means that a lot of the sites are never done fully developing that there are always going to be changes to how the site is used and the upcoming emergent behaviors… things are never really finished, we are never going to stop testing new features and changes to see what sparks a positive response in people.Which of the following is the best example of making use of the longtail as a business strategy?producing a blockbuster summer filmselling a lot of the most popular itemsoffering people a wide range of content options- including less popular, niche itemsTwitter’s latest on=boarding change( The longtail is the graph (y axis: how popular things are; x axis: representations of content). It turns out that if you take a bunch of content (all the movies on Netflix for example) and you plotted them on this graph to see how popular they were, it will look like the longtail.: really small number of popular stuff and tons and tons of content where there is little bit of interest in it. People believed that you wanted the really popular stuff so you could sell a lot of it. Web 2.0 recognized as a business strategy that if you think about the total interest or demand it’s the little part that goes out into infinity that has the most demand for materials and ends up out-weighing the small number of really popular things. Twitter (earlier) works because it gives people access to all the little things they