Psych 370 1st Edition Lecture 9Outline of Last Lecture I. Conformity Outline of Current Lecture II. Compliance III. How to do we comply IV. Obedience Current LectureII. Compliance a. Is when you comply with someone’s orders.III. How we comply. a. 6 ways i. 1. Reciprocity- we should do something in return1. ex. Some organization gives you free labels that you use. You give the organization donations because they gave you something. a. Door in the face- after refusing a large request, people are likely to comply with smaller requests. i. Ex. You ask you dad for $50, he says no. then you ask him for $20 he then says yes. b. That’s not all- this makes you feel like you’re getting more thus making it worth it. i. Ex. TV ads that say “get 3 veggie cutters but wait THAT’S NOT ALL! If you buy in the next 5 min you get an additional 2 cutters!”ii. 2. Commitment and Consistency- after we commit to something were more likely to stay with it. 1. Ex. Said you were going to go to King’s island with your friends butyou ended up having to work. You then call in so you stick with your original plans on King’s island. a. Foot in the door- agreeing to a small favor increases the likelihood of agreeing to a larger favor. i. Ex. Agreeing to a small sticker on your car would make you more app to agree to a larger sticker on your car. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.b. Bait and Switch- hooking you in then changing your mind.i. Ex. You set out to buy a new TV for the super bowl. A store says they have some on sale. You go to get that TV, but their out when you get there. They then show you a more expensive one and you change to that TV because you set out to get a TV. c. Low-balling - think you have a set price but then it goes up.i. Ex. Buying a $500 computer. After taxes, software and accessories the computer ends up being $700. d. Even a penny will help- saying whatever you have will make a difference. i. Ex. Those horribly sad dogs commercials. When they say, “just 12 cents a day will help a dog in need.” iii. 3. Social proof- view behavior as correct to the extent that others are doing it as well. 1. Ex. Ice bucket challenge, many people saw others doing this so they did it because it was deemed correct because so many had done it. iv. 4. Liking- were more app to help someone we like. 1. Ex. Car salesmen. You’re more likely to buy a car from the likeable salesman than the grumpy one that smells weird. v. Authority- we’re more app do to something if there is a perceived authority figure.1. Ex. Ads that say “buy our product! Dr. fancy pants says it the best product on the market ever!!” you buy it because the doctor is seen as an authority figure.vi. Scarcity- scare opportunities are more valuable. 1. Ex. Buy this watch! There are only 400 being made ever! Buy now or miss out! b. These things often work because we as people are often mindless and do not think fully about things. IV. Obedience.a. Milgram’s obedience experiments. i. In this experiment they set up two groups of people. One group would see a group of items and be tested on what was in each group. If they answered wrong the other group member would give them a shock. ii. The shockers would up the shock the more the shockie missed questions. iii. The shocks were fake and the screams from the shockie we fake as well. But the shocker did not know.iv. They were testing how far a person would go under the orders of an authority figure.v. The results were that many people kept shocking even are going to a lethal amount of shock. b. Thus people obey those who they believe to be an authority