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IUPUI PSY 370 - Attitudes, Consistency, and Behavioral Prediction

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Psy 370 1st Edition Lecture 6Outline of Last Lecture I. Attitudes Outline of Current Lecture II. Are attitudes consistent within a person?III. Does attitude predict behavior?Current LectureII. Are attitudes consistent within a person?a. Dual attitudesi. Because different memory systems are implicated, it is possible to have divergent explicit and implicit attitudesii. So what if implicit doesn’t match explicit?1. The more that someone knows of discrepancies the worse people feel.a. For ex. If you preach that you are very against wearing the color white after Labor Day then you wear white after labor day you would end up feeling bad. iii. This is called Cognitive Dissonance 1. The feeling of discomfort caused by inconsistences. a. Ways that people change to fix the feeling i. Change dissonant element (e.g. change the behavior, change attitude). Going back to our example you would go change your white item. ii. Add consonant cognitions (e.g. rationalize justify out hypocrisy). This would be like saying you forgot it was after Labor day or that you lost track of the days. 2. Ways that Cognitive Dissonance is investigateda. Two Paradigms:i. Insufficient justification paradigm 1. We grow to like what we suffer from a. Ex. If you’re in the army and go through all the training for it you’ll grow to love the arm because you These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.went through all that hard work for it. b. Choice paradigmi. We make choices seem even better once we can’t back out of the choice.1. Ex. Horse racing. Choosing the horse you take a while to choose, but once you chooseyou’re determined that the horse will win tojustify why you chose the horse. III. Does attitude predict behavior? a. Some factors that influence attitude-behaviori. Time between assessment of attitude and behaviorii. Level of attitude-behavior specificity iii. Attitude strength and accessibility iv. Degree to which attitude is automatically activated. -behavioral attitude -subjective norms -perceived pattern control-behavioral attitude -subjective norms -perceived pattern controlIntentionIntentionBehavior


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