Psyc 3110 1st Edition Lecture 11Outline of last lectureII. Components of social cognition cont.F. DeceptionG. Perceiving othersIII. AttributionH.Locus of CausalityI. Stability of causalityJ.Controllability causalityOutline of Current lectureAttitudes are not related to ones motivations- In psychology, attitudes are evaluations of “things”- Generally positive or negative- These help guide out behavior (what do we support and what is important to us)- Fairly stable over time but can changeTri-component view (ABC model of attitudes)Attitudes can be broken down into three components1. Affective component- related to emotions2. Behavioral component- related to out behaviors (our actions or choices)3. Cognitive component- conscious thought (why we hold this attitude in the first place)Dual process Attitudes- Implicit attitudes- we may not know if we even have them (fast, hidden and form quickly)o Only focus on the affective part of attitudes (only concern our emotional reaction)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Influenced mostly by the amygdala (amygdala aids in emotional judgments and fear reactions)- Explicit attitudes- these are more conscious and deliberateo More likely to influence out behavior and we can understand why we have the attitudeo Influenced by the cerebral cortex (helps us engage in more complex behaviors- We can have both implicit and explicit attitudes and at some times they may conflict with each otherMeasuring Attitudes- Can apply to many areas of psychology- Explicit can be measured with self-report techniqueso Still down sides to self-reports because people could be dishonest- Implicit are more complicatedo Physiological measures (general physiological arousal)o Implicit association test (computer test)o Measure the “response latency”- How long it takes you to sort your likes from your dislikesReference Groups- The attitudes we have form in a context - We have an associate with particular groupso Related to certain topics, for example, political groups or religious groupso These groups can help us shape our attitudeso We come to the groups rescue when its threatened because we can take it personallyMere Exposure Effect- We often have more positive attitudes to things we are familiar with- Influences the affective component- Can influence consumer behavior, Examples: attraction and voting Classical Conditioning- This can influence the affective components by pair a neutral stimulus with something that causes a reaction- Pairing things with certain stimuli can influence our attitudeso Neutral stimulus  loud buzzerOperant Conditioning- Influences behavioral component of attitudes- If we are reinforces this will enhance our positive attitudes- If we are punishment we will be more likely to have a negative attitude- Observation learning can also be an influence (if we see a person go through a negative experience the we could then shape our own negative attitudes towrn somethingPhysiology and Attitudes- Facial Feedback hypothesis- we use our facial expression to understand our attitudeso If a person was smiling then that influenced their attitude to be more