Psyc 3110 1st Edition Lecture 20Outline of last lectureI. PrimingII. FramingA. Risk Aversion B. Frame of ReferenceOutline of Current lectureIII. Malcolm GladwellIV. Styles of decision makingV. Cognition scalesMalcolm Gladwell Continued- Talked about food and Howard Moskowitz- ‘’You shouldn’t be looking for the perfect Pepsi, you should be looking for the perfectPepsi’s’’- “To a worm in horse radish the world is horse radish”- Horizontal segmentation - In Gladwell’s words. “Howard fundamentally democratized the way we think about taste”There are different styles of decision making (Survey in class)- Rational- Intuitive- Dependent- Avoidant- SpontaneousNeed for cognition scales (survey in Class)- Do we enjoy deep thinking or not- The higher the score the more a person would enjoy deep thinkingNeed to know for exam: - How attitudes form what are they are how can they be changed?- Stereotyping prejudice discriminationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Conformity compliance and obedience and their influences- The pros and cons of the two systems of decision
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