J201 Lecture Public relations Ever hear of the firm Altria Public relations has terrible public relations Public Relations aka public affairs or public communications mass communication organizational management building relationships persuasive communication issues crises changes brands assumes that the effective functioning of the organization depends on the continued goodwill of the public feedback to gauge effectiveness surveys focus groups the audiences of PR not one public but many publics e g who does Altria communicate with the audiences of PR not one public but many publics consumers government policymakers and regulators non governmental activists and watchdogs workers and managers internal publics clients and vendors shareholders and potential investors residents of local communities media outlets themselves reporters producers connections between PR and other media processes advertising a tool for PR campaigns to use political communication PR lobbying efforts journalism issue news releases and spin stories PR professionals may move through all of these other roles and organizations during their careers the best way to defuse a big story tell it yourself the benefits of PR the benefits of PR helps non profit non state public service organizations survive in a capitalist marketplace helps for profit non state firms counter negative stereotypes and misinformation helps government organizations explain and build support for existing and proposed policies helps organizations of all types respond quickly to crises which may put the public in danger brings the voice of the public to the organizations corporate philanthropy and the reservoir of credibility the risks of PR the risks of PR spin doctors PR professionals take any story and find a positive view of it even if it is a negative development flaks anti aircraft fire which is inserted between hostile aircraft news media and vulnerable ground targets firms pseudo events an event created and staged simply to attract media attention to a particular cause propaganda ideas facts or allegations spread deliberately to further one s cause or to damage an opposing cause no amount of PR can overcome a poor management decision Ivy Lee and the birth of corporate PR former reporter for the New York World 1906 Pennsylvania RR admit responsibility for accident 1913 Colorado Mine Strike Rockefeller jr sr and the UMW WWI and state PR 1917 Wilson s Committee on Public Information Former editor George Creel Advertising for Liberty Loan war bonds 5 million Uncle Sam wants you campaign film posters newspaper magazine articles and speeches Edward Bernays and brand PR Press agent on Creel Committee Wife partner Doris Fleischman 1923 Crystallizing Public Opinion and Freudian psychology his uncle Coined the term public relations PR as morality 1929 Lucky Strike campaign Edward Bernays Walter Lippmann on public opinion Harvard educated journalist and editor Propaganda writer in WWI Feared the public was too easily manipulated and prone to stereotyping Public Opinion 1922 manufacture of consent And what about Altria
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