HBM 235 1st Edition Lecture 13 Outline of Last Lecture I II III IV V Levels of Positioning SWOT Analysis Ch 15 The Geography of Tourism Tourist Geography Accessibility Revisited Outline of Current Lecture VI VII VIII IX X Levels of Positioning SWOT Analysis Ch 15 The Geography of Tourism Tourist Geography Accessibility Revisited Current Lecture I Tourism in Hawaii A Pioneering venture that showed how tourism could work even in an environment as challenging as the Pacific B Created an image for Hawaii as a destination that continues to pay dividends 85 years later C Every successful Pacific Island destination has used the blueprint put forth by the RH Malolo II Willingness to travel greater distances associated with High income Use of intermediaries Interest in discovering the new Variety seeking curiosity III Less Willingness to travel greater distances associated with Children Search for relaxation IV Demand and Origin Factors Terminology A Suppressed demand 1 of people at the origin who do not travel 2 Potential demand 3 If constraints removed they may be inclined to travel 4 Something wrong on demand side Ex Vacation time discretionary income gov t policy B Deferred demand 1 Demand put off due to scarcity of supply 2 Ex Lack of package tours family friendly activities budget travel options 3 Something wrong on supply side Want to concert these into effective demand C How to address suppressed demand 1 Short vacation time low discretionary income and restrictive gov t policy 2 Positioning and induced image D How to Address deferred demand 1 Lack of package tours lack of family friendly activities lack of budget travel options 2 Action steps positioning induced image E Travel Propensity 1 Way to measure potential demand 2 of market that travel F Travel Frequency 1 Average of trips taken Same across countries No Different holiday norms France 8 weeks of vacation time year Discretionary income left over after taxes and necessities food shelter etc
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