HBM 235 1st Edition Lecture 1 Outline of Current Lecture I. ObjectivesII. AttractionsA. PrimaryB. SecondaryC. Tourist Marker segmentIII. Ownership TitlesA. PermanencyB. Drawing PowerIV. Natural ResourcesA. ClimateB. CultureC. Cultural commodification Current LectureCH. 1 The Destination Mix: Attraction & Services for the TravelerI. Objectives1.Explain the interdependencies among the five destination mix elements2.Identify the important elements of attractions, facilities, infrastructure, transportation,& hospitality required for a tourism destination3.Identify the crucial elements that make a destination competitiveII. Attractions A. Attractions & events are the central aspect of tourism-Attractions draw (pull) people in-Natural or man-made -Facilities, infrastructure, transportation, & hospitality resources play supportive role 1.Attractions can be classified as either:B. Primary - one that is attractive enough to be the primary motivation for tourism visitsC. Secondary - an interesting or necessary place to visit on the way to a primary destination•What is a primary attraction for one market segment may be a secondary attraction for anotherD. - Tourist market segment- group of individuals who share the same characteristics, wants, interests, etc. III. Ownership Titles -Public/government sector- own most: national parks •Private sector- theme parks •Nonprofit- Zoo, museums, cathedrals A. PERMANENCY•Site attractions (physical, largely permanent): Space Needle, Eifel Tower •Event attractions (short duration, location can be changed): the Olympics, the World CupB. Drawing Power•Intrinsic characteristics: belongs to something by its nature (part of it)1.Natural resources- building ramp over the grand canyon 2.Climate3.Culture4.History5.Ethnicity 6.AccessibilityIV. Natural ResourcesA. Climate•#1 decision-making factor-For many destinations, main selling point-Impact of climate change (ideal & unsuitable)•Affects recreation activities•For small islands, main selling point•Impact of climate changeB. Culture•A commodity to be sold •Cultures are consumed by visitors-Some segments- large cultural distance-Some segments- prefer similar cultures C. Cultural commodification – when local culture is turned into an attraction for tourists-Commodity- mass produced, unspecialized product (salt, flour)-Good or Bad?-Positive:-Cultural pride-Empowerment-Cultural learning-Negative:-Loss of authenticity-Loss of meaning
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