HBM 235 1st Edition Lecture 9 Outline of Last LectureI. Test ReviewII. Ch1III. Ch10IV. Ch11V. Ch12VI. Ch13Outline of Current LectureI. Survey DataII. Types of Survey DataIII. Examples of Good paperIV. Example of Bad paperCurrent LectureI. Survey DataA. Awareness and perception of destination B. Social and environmental impact of tourism C. SWOT analysis D. Recommendation for improvement E. Destination mix elements II. Types of Survey Questions (image)A. Likert Scale (5 or 7 points)1. Seattle is a family-friendly destination Strongly Disagree 1 2 3 3 4 5 Strongly Agree 2. In paper, collect data and make a graph B. Rate Seattle according to the following attributes1. Sleepy 1 2 3 4 5 AwakeC. Rank Order1. In which area could Seattle best improve as a tourist destination?2. In paper, make claim and back it up with your data* Use Social, economic, environmental impact questions D. Surveymonkey.comIII. Example of Good PaperA. Divide up sections with titlesB. Use environmental, social, and economic strengths and weaknessesC. Detailed analysisD. Recommendations E. Graphs and data shown F. Logical and organized V. Example of Bad paperA. No page numbers in table of contentsB. Only 14 pages, should be about 40C.
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