HBM 235 1st Edition Lecture 21 Outline of Last LectureI. Class PresentationsOutline of Current LectureI. The 5 PsII. Tourism Area Life-Cycle Model (TALC)- Richard Butler (1980)Current LectureI. The 5 PsA. Proper, Planning, Prevents, Poor, Performance B. Symptoms of Lack of Planning 1. Stress2. Uncertainty3. Aimless wandering 4. False starts5. Wasted time6. Regret7. Financial problems C. Symptoms of Lack of Tourism Planning1. Overcrowding and congestion2. Damage to physical environmentII. Tourism Area Life-Cycle Model (TALC)- Richard Butler (1980)1. Exploration -Very small number of ventureres-Little or no tourism infrastructure-Local/tourist contact high-Very little social, environmental , or economic impact 2. Involvement -Local/tourist contact high-Organizing around tourism begins-Marketing begins -Infrastructure emerging-Investments begin 3. Development-Heavy advertising -Local control decreasing-Local enterprise being replaced by foreign business-Noticeable changes (sociocultral and physical environment)-Tourist arrivals will equal/exceed local population 4. Consolidation -Tourists exceed locals-Growth slows-“Mass market”-Dependables and near dependables 5. Stagnation -Peak visitors reached-Well established image, but-No longer fashionable -Reliance on repeat visitors -Frequent changes in ownership 6. Rejuvenation -Repositioning-New/different basis of attraction ex. Conventions-Man-made attractions-Natural attraction Service quality enhancement 7. Decline-Arrivals decreasing-Investors pull out-Hotels become condominiumsA. How can this aid planning efforts?1. Road map for what may lie ahead2. If local resentment generally starts to emerge during development stage, can plan for this in exploration stage-If in involvement stage, how to avoid stagnation B. Pagan Island1. 18.24 sq mi2. Two volcanoes-Both have some degrees of activity-Northern volcano erupted in 1981 and is still continually active -Foreign help to begin tourism; starting from scratch -100% sustainable and renewable
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