HBM 235 1st Edition Lecture 24 Outline of Last LectureI. Types of Tourism Outline of Current LectureI. Paper for group Presentation Current LectureI. Paper for group presentation A. Use concepts we have used in classB. Organic and Inorganic imagesC. Functional-directly measureable1. Price, average temperature, crime rateD. In functionalE. Positive disconfirmation- when perceptions outperform expectations1. Expectations vs Actual experienceF. Destination profile- a geological location 1. Accessibility-Distance decay, help vs. hinder2. Intrinsic attributes- climate, location, proximity, etc. 3. Attractions- Push: Whether to go, internal to individual, psychological needs and desires; and Pull factors4. Natural or man made attractions, Primary and secondary attractions 5. Ownership types-public, private, nonprofit6. Drawing power7. Infrastructure and superstructure types: water systems, etc.- tie them into tourism8. Infrastructure and superstructure- architecture pollution 9. Target Markets- demographics, socioecomics, geographic, purpose of trip, behavioral, psychographic: consider income potential, competition for segment, cost to attract segment, ability to serve segment- Forward segmentation and backward segmentation; positioning: product in minds of consumers, establish change, reinforce10. Suppressed demand, etc.; travel propensity and % of market that travelG. Economic impact of tourism1. Comparative advantage2. Opportunity cost3. Income multiplier4. Leakages 5. Levels of income: direct, indirect, induced6. Employment- direct and indirectH. Social and environmental impacts1. Positive and negative
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