HBM 235 1st Edition Lecture 2 Outline of Last Lecture I. ObjectivesII. AttractionsA. PrimaryB. SecondaryC. Tourist Marker segmentIII. Ownership TitlesA. PermanencyB. Drawing PowerIV. Natural ResourcesA. ClimateB. CultureC. Cultural commodification Outline of Current LectureI. Review on TermsII. Historical ReviewIII. FacilitiesIV. Organizational V. TransportationVI. Hospitality ResourcesCurrent LectureI. Review: (good quiz and/or test questions)A. Destination mix-Attractions, facilities, infrastructure, transportation, and hospitalityB. Attractions are the central aspect of tourism-Primary and secondary attractionsC. Ownership-Public/government sector-Private sector-Nonprofit D. Drawing Power-Intrinsic characteristic: belonging to a thing by its very nature1. Natural resources2. Climate3. Culture4. History5. Ethnicity6. AccessibilityE. Cultural commodification: local culture is turned into an attraction for touristsII. Historical ReviewA. War- such as people going to see Pearl Harbor or Civil War Reenactments B. Religion-The MeccaC. Habitation-George Washington’s childhood home, or Dracula’s CastleD. Government-The White HouseE. Ethnicity-Reconnect with heritage: go to ancestors homelandF. Accessibility -Location, location, location-Geographical remoteness-Help or Hinder?Help: Being in a remote location can help tourism of this area because people want to go away to find an “escape,” have an unique experience-Off the beaten path-Unique-Identity affirmation Hinder:-Transportation costs-Time and effort-Marketing implications-Convenience vs. escape III. Facilities-Serve visitors while they are away from home-Supporting industries/servicesA. HotelsB. Bars and RestaurantsC. Tour Guide ServicesD. Shopping and Visitor CentersIV. Infrastructure-The basic physical and organizational structures and facilities needed for the operation of a society A. Physical1. Water systems (tourism requires a lot of water)2. Communications networks3. Healthcare facilities 4. Power sources5. Streets and Highways 6. Security systems -A lack of any may produce different responses in different tourist market segments V. Organizational 1. Basic institutions like government agencies, banks, courts, etc. VI. Transportation-Facilities access to attractions -Tourism considerations in transportation planning (implies coordination)Ex: Highways (functional + interesting)-Close range views of key local scenes-Change in location -Viewpoint and overlooksVII. Hospitality Resources-“Making your guests feel at home even when you wish they were”A. Feelings of welcome (both by service providers and public)1. Service providers-hospitality training2. Public- residents and governments-WAVE (Welcome All Visitors Enthusiastically) in PalauB. Teaching Hospitality1. Highly service oriented-Huge element- human emotions2. Emotional intelligence- identify, assess, manage, and control one’s emotions3. Emotional labor- effort required to manage feeling in accordance with organization guidelines-Hospitality can require high emotional labor C. Display rules: when, where, and how one should express emotions-Faking feelings (surface acting) -Changing inner feelings (deep