HBM 235 1st Edition Lecture 7 Outline of Last LectureI. Perception, Image and Satisfaction II. Traveler’s Decision making ProcessOutline of Current LectureI. Instructions and OverviewII. Selecting a groupIII. OverviewIV. Headings in paperV. Oral Presentation Current LectureGroup Project: Destination Evaluation I. Instructions and OverviewA. Parts: 1. Paper (100 points)2. Oral Presentation (40 points)3. Peer evaluation (10 points)B. Your Grade1. Paper: 90/1002. Presentation: 35/403. Peer evaluation: 10/10Subtotal: 135/150= 90% Peer evaluation: 7/10135 x .70 =94.5/150Your total= 63%(Moral of the story: contribute and be a good group memberII. Selecting a GroupA. Groups of 4 to 6 people1. If you want to work in specific group, must let me know by Friday 2/072. If not, I will put you in groups III. OverviewA. Critically evaluate a travel destination (city)1. For ease of use, can use local destination2. Should be someplace everyone has been or is familiar with -No overlap-Must let me know by 2/12IV. Headings in the paperA. Table of ContentsB. Awareness and image of the destinationC. Destination Image (send a survey to friends about the image of destination)D. Summarize other research, tables and graphsE. Describe the geographical location of the areaF. Identify tourist attractions (primary, secondary, man-made, natural)G. Existing infrastructure and superstructureH. Target markets (Hofstede and Plog, Ch. 7)I. Economic impact of tourism in the areaJ. Social and environmental impacts K. Conclusions and recommendations (SWOT analysis and recommendations for improvement) L. References-All information in syllabusV. Oral Presentation A. Dress code: business casual B. 15 minutes for each presentation, 5 minutes for Q & A1. Two group presentations will take place per class 2. Practice is essentialC. Create three decision questions for the audience (at the end)*Wednesday Feb. 12th and Friday Feb. 14th HBM 235 Resource SessionMeet in Terrell 20E (FRIDAY FEB 14th)- get to sleep in Wednesday -Group floor, Terrell Library (grand piano floor)-Inside the Newspaper/Current Journals Room -9:10 am-10:00 amFeb 12 last names A-K goFeb 14 last names L-Z
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