J201 Introduction to mass comm Lecture Film what s the top film of all time how would you determine the top film of all time how would you determine the top film of all time US box office revenue global box office revenue including US US box office revenue adjusted for inflation critical acclaim ratings by movie fans IMdB as of Feb 2008 not adjusted for inflation as of Feb 2008 not adjusted for inflation imdb com as of Feb 2008 http www the movie times com American Film Institute critics top 10 US films of all time www afi com but what about VHS and DVD rentals VHS and DVD sales sale of rights for PPV cable and TV exhibition spin off products and licensing fees should sequels be considered the same movie and You Tube film as a mass medium seems to be coming full circle 1880s Edison s kinetoscope films in penny arcades 1890s Lumi re Brothers Cinematographe 1900s M li s one reel nickelodeon films 1910s Griffith s multiple reel Birth of a Nation 1920s From silents to talkies get ready for a movie that will BLOW YOUR MIND 1960s the threat from television 1960 90 of US homes had television 1960 average patron went to movies 7 times year down from 30 times year in 1950 1960 half as many films made as in 1950 1968 MPAA rating system more sex Today television no longer a threat roughly 10 billion US box office revenue nearly 18 billion more in home sales rentals typical film has six week lifespan in theaters typical film costs 50 million to produce 25 million to advertise 25 million to screen film production back to 1950s levels of 500 year MPAA 2005 US Movie Attendance Study Moviegoers ount for 57 of total moviegoers though there was a slight shift toward the lds But who goes to the movies years of age represent the smallest portion of all moviegoers oers by Age Group 2004 Moviegoers by Age Group 2005 60 11 12 24 28 12 24 29 40 59 32 25 39 29 25 39 28 MPAA 2005 US Movie Attendance Study Frequency There are more frequent moviegoers in the 18 20 year old age group than in any other group Frequent Moviegoers by Age Group 2005 70 0 60 0 50 0 46 6 41 2 36 4 40 0 31 3 30 0 27 7 23 5 20 0 10 0 0 0 18 20 21 24 These figures represent the percent of frequent moviegoers among the moviegoing population per age group 25 29 30 39 40 49 50 Frequent at least once per month 12x year MPA Worldwide Market Research Analysis early concentration in the film industry the star system 8 companies controlled 95 of film production vertical integration block booking 7 concentration in the film industry today 1960s diagonal integration or conglomerates 1980s deregulation studios can own theaters 10 000 independents digital filmmaking 7 largest studios produce under 50 of all movies but gross over 80 of all box office revenues top six film studios Oct 2007 economic power of the film and TV production industry 30 billion in wages 10 billion in taxes more than 400 000 jobs a trade surplus of 9 5 billion really made up of middle class guild and union members who often live hand to mouth Motion Picture Association of America The DVD turns 10 years old format introduced in 1997 now in 88 million HH 2005 16 billion DVD sales 7 billion DVD rentals 2005 VHS total spending only 1 5 billion studios make 12 revenue from a 20 DVD 5 revenue from a 10 theater ticket almost nothing from a video rental films now proposed with DVD in mind DVDs through mail Netflix and Internet WalMart Hollywood Reporter 01 The major U S motion picture studios lost 6 1 billion to piracy in 2005 4 8 billion or 80 percent resulted from piracy in other countries and 1 3 billion or 20 percent resulted from losses in the U S Biggest threat to the big studios 3 8 billion was lost to hard goods piracy defined as obtaining movies by either purchasing or acquiring an illegally produced VHS DVD VCD through a commercial source or making illegal copies for oneself or receiving from a personal source friend or family an illegal copy of a legitimate VHS DVD VCD 2 3 billion was lost to internet piracy defined as obtaining movies by either downloading them from the without Overview Internet paying or acquiring hard copies of illegally downloaded movies from friends or family Major Findings MPA Member Company Revenue Loss by Source of Piracy MPA Member Company Losses Piracy Rates by Country 3 769 Dollar Losses by Country Worldwide Motion Picture Industry Losses 2 306 Pirate Profile 2 906 Methodology International 1 859 US 447 864 Internet Piracy Hard Goods Piracy All figures throughout shown in U S Millions MPA Members Buena Vista Pictures Distribution Metro Goldwyn Mayer Studios Inc Paramount Pictures Sony Pictures Entertainment Inc Twentieth Century Fox Film The Cost of Movie Piracy Corporation Universal City Studios LLP and Warner Bros Entertainment Inc The Cost of Movie Piracy 5 2 China Russia and Thailand have the highest piracy rates By comparison the piracy rate in the U S is 7 percent Percent of Potential Market Lost to Piracy 90 79 79 76 65 61 54 The major U S motion picture studios lost 6 1 billion in 2005 to piracy 32 worldwide 29 25 The markets where the dollars lost are highest are Mexico UK and France These mature markets return greater income to the U S motion picture industry than still developing markets such as China and Russia Restricted access to the China market in particular limits potential well Poland Mexico Taiwan China legitimate Russia revenues Thailand as Hungary Spain India Italy 80 percent of those losses resulted from piracy overseas 20 percent from piracy in the U S MPA Memberloss Company Revenue Loss 62 percent of the 6 1 billion result from piracy of hard goods such as DVDs 38 percent from internet piracy 483 Piracy rates are derived from MPA member company legitimate revenue plus estimated revenue lost to piracy in each market They are a static snapshot of the percentage of the potential market that is lost due to piracy The piracy rate is based on existing market data and does not incorporate growth if piracy did not exist 406 The Cost of Movie Piracy 90 percent Russia 79 percent and Piracy rates are 322 highest in China 6 266 253 244 Thailand 79 percent 216 161 157 149 The worldwide motion picture industry including foreign and domestic producers distributors theaters video stores and pay per view operators Mexico UK France Russia China Japan Italy Germany Thailand lost 18 2 billion in 2005 as Spain a result of piracy The typical pirate is age 16 24 and male 44 percent of MPA company losses in the U S are attributable to
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