HBM 235 1st Edition Lecture 10 Outline of Last Lecture I II III IV Survey Data Types of Survey Data Examples of Good paper Example of Bad paper Outline of Current Lecture I II III Marketing Tourism Marketing Is Unique Current Lecture Ch 7 Tourism Marketing Bringing All of the Parts of Tourism Together I Marketing A Right product Right person Right place time Right price 1 You don t make the product then market it 2 Marketing begins pre product and continues after product II Tourism Marketing is Unique A Tangible product vs Intangible Experience B Production and consumption happen simultaneously 1 Cannot be stored C Heterogeneity varies not the same D Planning for demand fluctuations 1 Resources infrastructure facilities cannot change as fast as demand E Mixture of services facilities attractions etc 1 Lots of interdependence So What 2 Destinations rely on tourism hospitality providers individual businesses Variation in performance standards One bad apple spoils the whole bunch F Quality assurance 1 Interdependence 2 Huge service component in tourism hospitality People component 3 Can t standardize service delivery 4 Can t guarantee quality or can you NZ case study pg 179 Quiz Question G Highly elastic pg 179 1 Demand Elasticity how change in X influences demand Price income trends tastes etc Price elasticity of demand most common Low demand elasticity necessities no substitutes sugar gas water bottles High demand elasticity change in price big change in demand tourism electronics
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