J201 Lecture Radio How many of you own an iPod What percentage of the US population owns an iPod shows of total radio audience in each age group What percentage of the US population listens to plain old AM FM radio 94 According to data in the most recent edition 2004 of Arbitron s annual Radio Today report 94 of people 12 years old and older still listen to traditional radio weekly That is a drop of just one percentage point since 1998 stateofthenewsmedia org 2006 1900s wireless telegraphy Guglielmo Marconi point to point communication military applications Radio Act of 1912 1920s radio broadcasting Frank Conrad Westinghouse David Sarnoff RCA NBC in 1926 network model of broadcasting local stations cooperate to reach national audience economy of scale audience size and ad revenue concentration capital expenditure and program quality diseconomy of scale homogenized inoffensive content public interest model of regulation Federal Radio Commission 1927 public interest convenience or necessity principle of scarcity principle of reach Federal Communications Commission 1934 seven station rule 1930s 1940s Golden Age of radio 1940 80 of US households had a radio Live music most popular form of content Pattern set for TV dramas comedies talk shows game shows 1949 First top 40 disc jockey in Omaha Nebraska Robert Storz Robert Todd Storz 1954 1950s format model of radio each locality has many competing stations more effective to target one audience 24 hours day than targeting different audiences at different times of day radio dramas comedies game shows go to TV leaving only news talk and music music moves to FM talk moves to AM rock n roll triumphant US radio today roughly even split between number of AM and FM stations music represents 80 of all content rock generates 25 of all revenues rap hip hop and country split the next 25 how do people use radio today what are the top radio companies today Is satellite radio the future subscription service 13 month and up digital receivers pending merger profitable yet cable model for content nationwide not local XM 6 million 160 channels vs Sirius 3 5 million 125 channels Or is the future in free webcast Internet radio
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