J201 Lecture Public relations cont Walter Lippmann and public opinion Harvard educated journalist and editor Propaganda writer in WWI Feared the public was too easily manipulated and prone to stereotyping Public Opinion 1922 manufacture of consent Edward Bernays and brand PR Press agent on Creel Committee Wife partner Doris Fleischman 1923 Crystallizing Public Opinion and Freudian psychology his uncle Coined the term public relations PR as morality 1929 Lucky Strike campaign PR regulation and professionalization 1936 NAAPD 1938 Foreign Agents Registration Act 1940s War Advertising Council 1945 The Ad Council and PSAs 1946 Federal Regulation of Lobbying Act 1947 PR Society of America 1954 Code of Ethics PRSA Statement of Values 2000 ADVOCACY We serve the public interest by acting as responsible advocates for those we represent We provide a voice in the marketplace of ideas facts and viewpoints to aid informed public debate HONESTY We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public EXPERTISE We acquire and responsibly use specialized knowledge and experience We advance the profession through continued professional development research and education We build mutual understanding credibility and relationships among a wide array of institutions and audiences INDEPENDENCE We provide objective counsel to those we represent We are accountable for our actions LOYALTY We are faithful to those we represent while honoring our obligation to serve the public interest FAIRNESS We deal fairly with clients employers competitors peers vendors the media and the general public We respect all opinions and support the right of free expression structure of the PR industry 2 3 of PR professionals work in house 3 000 4 000 independent PR agencies for the rest US government is largest single employer women outnumber men 2 1 either hourly consulting or monthly retainer integrated marketing communications IMC 2005 Ranking 5 Rankings PRWeek s annual rankings the definitive performance guide to PR ag Top individual PR agencies Top PR agencies 1 40 gs the definitive performance guide to PR agencies RANKING AGENCY NAME US REVENUE 2005 S REVENUE CHANGE 2003 355 138 436 778 000 000 CHANGE STAFF REVENUE 2004 2003 2004 PER EMPLOYEE 1 Edelman 152 727 355 138 436 778 10 1 010 151 260 Chicago 2 Waggener Edstrom 77 758 000 69 693 000 12 530 146 741 Bellevue WA 3 The Ruder Finn Group 74 459 000 68 261 000 9 459 162 220 New York 4 MWW Group East Rutherford NJ 5 APCO Worldwide 6 Chandler Chicco 2004 PER Agency EMPLOYEE 7 Text 100 Public Relations STAFF REVENUE LOCATION 39 267 129 Omnicom n a n a 196 200 342 33 779 462 26 507 582 27 164 11 205 972 Washington DC 25 714 700 18 063 728 136 189 079 New York 23 185 392 20 248 006 Specialty 42 12 147 Advertising 157 724 43 San Francisco PR 15 10 8 1 010 151 260 Campbell Co Chicago 20 640 581 22 279 489 7 Dearborn MI 12 9 530 Communications 146 741 Schwartz Bellevue WA 18 060 408 16 095 959 12 CRM 34 5 148 144 340 69 693 000 122 030 Waltham MA 68 261 000 9 10 Dan Klores Communications 459 162 220 New York New York nkings 129 LOCATION n a 11 Zeno Group 12 Qorvis Communications n a 196 200 342 17 400 000 n a n a 117 148 718 16 465 317 12 589 679 31 109 115 502 New York 15 320 000 12 214 000 25 71 215 775 Washington DC East Rutherford NJ 462 26 507 582 27 13 164 Soell 205 972 Gibbs Washington 14 754 600 DC 700 18 063 728 42 14 A R Partners 189 079 136 New York 392 20 248 006 15 15 CKPR 147 157 724 10 780 000 San Francisco 581 22 279 489 7 143 144 340 Dearborn MI 408 16 095 959 12 18 000 n a n a19 317 12 589 679 31 20 000 12 214 000 25 600 13 773 300 7 23 9 930 000 26 24 000 9 430 000 25 14 102Taylor butCommunications also consider 144 653 New York 8 970 503 Alan Access Communications 8 873 035 86 145 814 San Mateo CA holding companies French West Vaughan 8 745 696 715 9 072 622 18 26 RF Binder Partners 003 10 105 143 5 28 000LOCATION 6 199 000 525 9 543 024 70 29 000 5 100 000 Chicago 904 7 948 536 Bellevue WA 561 7 801 197 New York 503 8 001 966 101 32 16 17 Rogers Associates 12 540 000 10 724 715 10 655 003 148 Public 122 030 Dorland Relations Waltham MA 10 556 000 Padilla Beardsley 117 Speer 148 718 New York 10 387 525 Clear Blue 109 115 502 New York 10 230 000 71 215 775 Washington DC revenue New Yorkof 9 75 billion in 2004 up 13 from San 8 6Mateo bil CA 26 86 145 814 lion in 2003 PR accounted for 10 7 of 9 430 000 14 88 total 122 500 Chicago total revenues and marketing revenues outside accounted for 9 072 622 18 of advertising 30 357 491 St Louis 57 PR revenue grew 12 from the pre 10 105 143 5 75 142 067 Los Angeles vious year Omnicom s PR firms include 6 199 000 70 46 229 478 Philadelphia Fleishman Hillard Ketchum Porter Novelli Gavin9 Anderson Cone Brodeur and MN 9 543 024 76 136 678 Minneapolis Clark 101 Weinstock 5 100 000 42 243 571 Birmingham MI prweek com 9 930 000 7 948 536 173 850 Irvine CA ormance guide to PR agencies 7 801 197 17 47 193 693 New York 8 001 966 12 65 138 008 New York 7 962 270 11 45 197 179 San Francisco 7 965 885 10 84 104 115 PR Raleigh NC 270 873 Westport CT East Rutherford NJ 035 7 962 270 Washington DC 696 7 965 885 New York 000 7 824 000 San Francisco 209 5 203 383 Dearborn MI 916 5 904 511 Waltham MA 000 8 000 000 New York 000 2 607 000 New York 386 7 049 124 815 7 840 988 Washington DC 482 6 400 000 New York 552 4 969 691 San Mateo CA 22 27 30 9 31 18 33 PainePR Omnicom 13 773 300 7 posted 102worldwide 144 653 9 387 904 000 21 Kupper Parker Communications 143 KCSA Public Relations Worldwide 88 122 500 Omnicom 30 357 491 Integrated Corporate Relations Chicago St Louis 9 103 561 18 WPP Group 8 656 000 7 824 000 11 50 8 600 209 5 203 383 65 32 Media 41 42 Advertising 75 Flynn 142 067 Martino Los Angeles 8 373 916 5 904 511 Widmeyer 46 Communications 229 478 Philadelphia 8 300 000 8 000 000 4 8 289 000 2 607 000 8 133 386 PR Bite Communications11 76 136 678 Specialty Peppercom 12 54 Public 173 120 Affairs 10 New York 204 242 Pittsford NY 49 Other 169 388 Washington DC …
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