The Shlee© 2006AbstractClaimsMaterialsFunctionsThe Shlee©Slide 7Similar Products PatentsStart Up CostsFirst Year NumbersSummary Of InventionMarketing Strategy Target MarketMarketing Strategy ProductMarketing Strategy PricingMarketing Strategy PromotionInformationPowerPoint Presentation©©The ShleeThe Shlee© 2006© 2006By By Antoinette KatholAntoinette Kathol©©AbstractAbstractThe ShleeThe Shlee©© is a synthetic rubber wedge is a synthetic rubber wedge attachment to a snowboard that will act as attachment to a snowboard that will act as a slowing device. The Shleea slowing device. The Shlee©© will also aid will also aid in the ability to make tighter turns.in the ability to make tighter turns.©©ClaimsClaimsAllow the snowboarder to slow down or Allow the snowboarder to slow down or stop more effectivelystop more effectivelyAllow for sharper turnsAllow for sharper turnsAffordableAffordableAble to be attached to preexisting Able to be attached to preexisting snowboards for a feesnowboards for a fee©©MaterialsMaterialsSynthetic rubber wedgeSynthetic rubber wedgeLoaded spring mechanismLoaded spring mechanismHingeHingeSpring Spring ScrewsScrews©©FunctionsFunctionsBraking systemBraking systemSlowing mechanismSlowing mechanism©©The ShleeThe Shlee©©©©The ShleeThe Shlee©©©©Similar ProductsSimilar ProductsPatentsPatents6,971,4836,971,483 – Braking apparatus and – Braking apparatus and method for making and using the samemethod for making and using the same6,969,076 – Hand steerable snow scooter6,969,076 – Hand steerable snow scooter6,935,640 – Snow scooter with rear 6,935,640 – Snow scooter with rear mounted foot actuated brakemounted foot actuated brake©©Start Up CostsStart Up CostsStart up – $500,000Start up – $500,000Research and Research and Development - $25,000Development - $25,000Product testing - $25,000Product testing - $25,000Production - $250,000Production - $250,000Advertising - $200,000 Advertising - $200,000 = $500,000= $500,000Wholesale price – $25Wholesale price – $25Mark up – 200%Mark up – 200%Retail price – $75Retail price – $75©©First Year NumbersFirst Year NumbersSales – 12,000 units @ $75 per unitSales – 12,000 units @ $75 per unitProfit -- $900,000Profit -- $900,000Expenses:Expenses:Marketing and Advertising – $200,000Marketing and Advertising – $200,000Production – $250,000 ($25 per unit for 10,000 units)Production – $250,000 ($25 per unit for 10,000 units)Inventory Expense -- $20,000Inventory Expense -- $20,000Total Expenses = $470,000Total Expenses = $470,000Net Income after one year: = $430,000Net Income after one year: = $430,000©©Summary Of InventionSummary Of InventionName of Invention: The ShleeName of Invention: The Shlee©©The ShleeThe Shlee©© aids as a slowing and/or aids as a slowing and/or braking mechanism for a snowboard. braking mechanism for a snowboard. It is manually powered by the users rear It is manually powered by the users rear foot.foot.It is convenient and reliable.It is convenient and reliable.Anticipated cost is $75 per unit.Anticipated cost is $75 per unit.©©Marketing StrategyMarketing StrategyTarget MarketTarget MarketTarget Countries: United States, Canada, Target Countries: United States, Canada, Japan, RussiaJapan, RussiaTarget Population: Ages 15-35 male and Target Population: Ages 15-35 male and femalefemaleSpecific Target Market: Students and Specific Target Market: Students and AthletesAthletes©©Marketing StrategyMarketing StrategyProductProductProduct Feature:Product Feature: The Shlee The Shlee©© is a rubber is a rubber wedge with a spring loaded mechanismwedge with a spring loaded mechanismPackaging:Packaging: The product will be packaged in The product will be packaged in a blue triangular box.a blue triangular box.Positioning:Positioning: The product will be positioned The product will be positioned as a durable, practical and reliable product.as a durable, practical and reliable product.Product Line:Product Line: In the future, we will introduce In the future, we will introduce new advancements to enhance the Shleenew advancements to enhance the Shlee©©..©©Marketing StrategyMarketing StrategyPricingPricingPrice: Affordable, reliable, high qualityPrice: Affordable, reliable, high qualityPlace/Distribution: Snowboard shopsPlace/Distribution: Snowboard shops©©Marketing StrategyMarketing StrategyPromotionPromotionInternet (Snowboard websites)Internet (Snowboard websites)TV (Commercials)TV (Commercials)Ski ResortsSki ResortsSnowboarding MagazinesSnowboarding MagazinesMarketing Message: “Worry: stopping, Marketing Message: “Worry: stopping, turning, breaking, slowing. End of worry; turning, breaking, slowing. End of worry; Shlee.”Shlee.”©©InformationInformationFor more information on the development For more information on the development of this product…of this product…Contact: Antoinette KatholContact: Antoinette KatholEmail: [email protected] Email: