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Cal Poly Pomona EWS 425 - The Carseat Buddy

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The Carseat Buddy©AbstractPowerPoint PresentationClaimsSlide 5Slide 6Failed Attempts for InventionAttempt #1: Strap and head bandTest subjects in carseatSlide 10Slide 11DESIGNMaterials: 3lb Density Memory FoamMaterials: PolypropyleneTechnical DrawingsSlide 16DiagramsDiagrams (cont.)Model RenderingsThe Carseat Buddy© Marketing/Financial PlanMarketing StrategiesMarketing Strategies (cont.)Slide 23Target MarketClient BaseFinancial Objectives/GoalsPricing and ProfitsOur Manufacturers..Our cost..Cost cont..ProfitsBut…Similar Issued PatentsSlide 34Slide 35The Carseat Buddy©The Carseat Buddy©ByByTeam: 2 Guys and 3 GirlsTeam: 2 Guys and 3 GirlsAndy ChangAndy ChangNancy AvilaNancy AvilaBrian RiceBrian RiceDhara JoganiDhara JoganiLaune ThomasLaune ThomasEWS 425December 1, 2005AbstractAbstract§Anyone who has ever had a child fall asleep in Anyone who has ever had a child fall asleep in a car seat has seen how uncomfortable it is, a car seat has seen how uncomfortable it is, this is the introduction to the most comfortable this is the introduction to the most comfortable and safest way for a child to fall asleep in the and safest way for a child to fall asleep in the car. The Carseat Buddy© applies support to car. The Carseat Buddy© applies support to the child head and neck relieving any strain the child head and neck relieving any strain that might be caused through the bobbing of that might be caused through the bobbing of head of a child that is falling asleep, and at the head of a child that is falling asleep, and at the same time does not obstruct the child’s same time does not obstruct the child’s breathing or movement.breathing or movement. Brian Rice§The Carseat Buddy© is adjustable for the height The Carseat Buddy© is adjustable for the height of the child, and easy for parents to use, even of the child, and easy for parents to use, even while driving. Not only is it fully adjustable, but it while driving. Not only is it fully adjustable, but it can also attach to nearly any style of sitting can also attach to nearly any style of sitting upright carseat, and with these adjustments, the upright carseat, and with these adjustments, the child will not grow out of it.child will not grow out of it.§With the Carseat Buddy©, not only does the With the Carseat Buddy©, not only does the child now have a way to take pressure off his/her child now have a way to take pressure off his/her neck, but he/she also has the absolute comfort neck, but he/she also has the absolute comfort and safety of Memory foam.and safety of Memory foam.Brian RiceClaimsClaims§The Carseat Buddy© is a safe way to The Carseat Buddy© is a safe way to alleviate stress from the neck of a young alleviate stress from the neck of a young child while sleeping in the car.child while sleeping in the car.§It is very easy to use, and fully adjustable.It is very easy to use, and fully adjustable.§After first installation of Carseat Buddy©, After first installation of Carseat Buddy©, it need not be installed again.it need not be installed again.§Once adjusted to the height of the child, Once adjusted to the height of the child, the parent needs the use of only one the parent needs the use of only one hand to put the Carseat Buddy© in place; hand to put the Carseat Buddy© in place; no need for pulling over the car.no need for pulling over the car.Brian Rice§The Carseat Buddy will be made of The Carseat Buddy will be made of durable plastic and have universal durable plastic and have universal clamps making it possible for use on clamps making it possible for use on nearly all carseats (must be carseats that nearly all carseats (must be carseats that allow child to sit upright, facing forward).allow child to sit upright, facing forward).§Being made of plastic parts, in the event Being made of plastic parts, in the event of an accident the Carseat Buddy© will of an accident the Carseat Buddy© will resist harm to the child, and also allows resist harm to the child, and also allows for the absorption of the child’s natural for the absorption of the child’s natural inertia when the car comes to a stop.inertia when the car comes to a stop.Brian Rice§The Carseat Buddy© is comfortable for The Carseat Buddy© is comfortable for the child, and allows him/her the proper the child, and allows him/her the proper breathing and movements.breathing and movements.§The use of memory foams provides The use of memory foams provides ultimate comfort for the child, conforming ultimate comfort for the child, conforming to the size and shape of the child’s head.to the size and shape of the child’s head.§If the child is awake, the Carseat Buddy© If the child is awake, the Carseat Buddy© can be collapsed and put out of the way of can be collapsed and put out of the way of the child, or be moved so that the child the child, or be moved so that the child can be easily removed from the seat.can be easily removed from the seat.Brian RiceFailed Attempts Failed Attempts for Inventionfor InventionThe early ideas and tests leading to The early ideas and tests leading to our completed model.our completed model.Brian RiceAttempt #1: Strap and Attempt #1: Strap and head bandhead band§Using a nylon strap attached to the Using a nylon strap attached to the carseat, and the other end attached to carseat, and the other end attached to child’s head.child’s head.Brian RiceTest subjects in carseatTest subjects in carseatBrian RiceBrian Rice§Problems included added stress to child’s Problems included added stress to child’s neck.neck.§Did not protect child in a car accident; Did not protect child in a car accident; caused more harm rather than preventing caused more harm rather than preventing it.it.Brian RiceDESIGNDESIGNMaterialsMaterialsTechnical DrawingsTechnical DrawingsDiagramsDiagramsModel RenderingsModel Renderings Nancy AvilaInspired by ME!Materials: 3lb Density Memory Materials: 3lb Density Memory FoamFoam§Recyclable material Recyclable material §Sanitized and Sanitized and hypoallergenic hypoallergenic §Suitable for all bases Suitable for all bases §Anatomic support Anatomic support §Responds to body contour Responds to body contour §Promotes good circulationPromotes good circulation§DurableDurable NancyMaterials: PolypropyleneMaterials: Polypropylene§A tough, lightweight rigid plastic made by the polymerization of high-purity propylene gas in A tough, lightweight rigid plastic made


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