DOC PREVIEW
Cal Poly Pomona EWS 425 - Clothing monitor and alert system

This preview shows page 1-2-3-4-5 out of 14 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 14 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

Clothing monitor and alert system ©2006AbstractClaimsHow it works©Design©Current State-of-the-Art©Slide 7Prior Art (Patents) ©Materials and Manufacture©Marketing Strategy©Expenses Year 1 ©Expenses Year 2©Expenses Year 3©Conclusion©Clothing monitor and alert system ©2006byShigeko MakiseAbstractA system, comprising multiple remote sensor units, linked via wireless data transmissions, to a base-station receiver unit. The sensor units that are placed on items of clothing, contain sensors to detect several physical conditions such as temperature, humidity, sunlight, dust, insect debris, etc. An integrated microprocessor processes the information from the sensors and if specified conditions are met, transmits an alert signal to the base station. The base-station interfaces with the consumer indicating the safe status or alert condition for the clothing being monitored. © Shigeko Makise 2006ClaimsElectronic monitor for clothesProtects expensive clothingSensors placed onto clothes in closetChecks for temperature, humidity, dust, mothsIncludes small radio to alert ownerSmall, reliable, low cost © Shigeko Makise 2006How it works©SensorValuable ClothingMonitorCloset© Shigeko Makise 2006Design©Radio signals to monitorMicrochip receives input from sensors that detect elements affecting clothing© Shigeko Makise 2006Current State-of-the-Art©Clothes storage is now primitiveClothes hangers offer no benefitClosets are not specially designed for clothesClosets are forgotten storage areasExpensive clothes deteriorateDamaged clothes thrown away © Shigeko Makise 2006Invention advantages©No current competitionFulfills much needed demandUsed by consumers and businessesHuge market, US and InternationalGreat value add, therefore large profit marginsFollow-on applications availableLow cost, high retail value © Shigeko Makise 2006Prior Art (Patents) ©RFID tag and communication protocol for long range tag communications and power efficiency Becker , et al. Patent # 7,044,387 Article tracking method and systemChung; Kevin Kwong-Tai Patent # 7,036,729Wireless identification systems and protocols Lastinger; Roc Patent # 7,030,731 Operating and evaluation circuit of an insect sensor Berhorst, Martin; Patent # 20050225331 Capacitive humidity sensor Isogai; Toshiki; Patent # 20060096370 © Shigeko Makise 2006Materials and Manufacture©SemiconductorSensor input interfaceSignal processorMicro processor transmitterMemoryWireless transmitterBatteryAlert DeviceReceiverAlarmBatterySingle integrated microchip in 1” sq packageSmall unit size of a watch© Shigeko Makise 2006Marketing Strategy©Develop relationship with high-end fashion stores like Gucci, Chritian Dior to have sales space in their storesTarget museums for precious clothing and fabricsUse celebrity endorsements, eg. Britney Spears protects her ragged blue Jeans with our productsGain segment on TV shopping networks for volume salesProduce 30 min ‘Infomercial’ for cable TV audience © Shigeko Makise 2006Expenses Year 1 ©Fixed CostsMicrochip Development (Design in China) . . . .$500,000Staff CostsCEO & CFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$200,000Marketing (3 people in US HQ) . . . . . . . . . . . . $210,000Sales (10 people in US regions) . . . . . . . . . . . . $600,000Customer Support (10 people in India) . . . . . . . .$100,000Office and travel . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000Variable CostsMicrochip ($1 each for 100,000 pieces) . . . . . . . $100,000Alert Module ($2 each for 10,000 pieces) . . . . . . $20,000 Total $1,780,000 Revenues Year 1Microchip ($5 each for 100,000 pieces) . . . . . . . $500,000Alert Module ($20 each for 10,000 pieces) . . . . . $200,000 Total $700,000Profit Year 1 – ($1,080,000) (loss) © Shigeko Makise 2006Expenses Year 2©Fixed CostsMarketing (Infomercial, Celebrity endorsements) . . . . . .$500,000Staff CostsCEO & CFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200,000Marketing (3 people in US HQ) . . . . . . . . . . . . $210,000Sales (20 people in US regions) . . . . . . . . . . . . $1,200,000Customer Support (20 people in India) . . . . . . . .$200,000Office and travel . . . . . . . . . . . . . . . . . . . . . . . . . . $100,000.Variable CostsMicrochip ($1 each for 500,000 pieces) . . . . . . . $500,000Alert Module ($2 each for 50,000 pieces) . . . . . $100,000 Total $3,010,000 Revenues Year 2Microchip ($5 each for 500,000 pieces) . . . . . . . $2,500,000Alert Module ($20 each for 50,000 pieces) . . . . . $1,000,000 Total $3,500,000Profit Year 2 - $490,000 © Shigeko Makise 2006Expenses Year 3©Fixed CostsMarketing (Infomercial, Celebrity endorsements) . . . . .$1,000,000Staff CostsCEO & CFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200,000Marketing (3 people in US HQ) . . . . . . . . . . . . $210,000Sales (30 people in US regions) . . . . . . . . . . . . $1,800,000Customer Support (40 people in India) . . . . . . . .$400,000Office and travel . . . . . . . . . . . . . . . . . . . . . . . . . . $200,000.Variable CostsMicrochip ($1 each for 1,00,000 pieces) . . . . . . . $1,000,000Alert Module ($2 each for 100,000 pieces) . . . . .. $200,000 Total $4,010,000 Revenues Year 2Microchip ($5 each for 1,000,000 pieces) . . . . . . . $5,000,000Alert Module ($20 each for 100,000 pieces) . . . . . $2,000,000 Total $7,000,000Profit Year 2 - $2,900,000 © Shigeko Makise 2006Conclusion©Invention:Fulfills market needIs attractive to consumersHas no competitionIs technically feasibleHas broad market potentialGenerates fast break-even & steep earnings rampCan be used in follow-on products © Shigeko Makise


View Full Document
Download Clothing monitor and alert system
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Clothing monitor and alert system and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Clothing monitor and alert system 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?