J201 Intro to mass communication Lecture Television 1939 RCA and NBC introduces television programming cameras and receivers 1948 Appliance salesman John Walson introduces community antenna television CATV The Golden Age of television 1950 96 TV stations under 10 of all households had TV 1960 500 TV stations nearly 90 of all households had TV Stereotyping syndication screenwriting and scandal TV and the film industry 1969 Sony introduces low cost VCR 1972 Home Box Office 7 of homes have cable 1975 Time buys HBO distributes movies over satellite 1981 MTV 20 of homes have cable 1 have VCR 1990 66 of homes have VCR US television industry structure 1 300 commercial broadcast stations Most affiliated with network higher ad prices better content 400 public broadcast stations 60 billion in TV advertising revenue 75 broadcast 25 cable one out of every four advertising dollars is spent on TV average 30 second prime time spot costs 100 000 but Superbowl spot can cost 3 million as of 2008 what are the top TV corporations today how would we decide dollars in millions NB Directly owned stations only not including affiliates dollars in millions dollars in millions US television audience agency 105 million television households 75 of them have 2 or more TVs audience segmentation television is turned on nearly 8 hours day in each household each adult watches average of 4 hours day rating no of households watching a program all TV households whether watching anything or not share no of households watching a program all TV households watching at that time audience as consumer vs audience as product when you advertise on TV is important but also where and to whom www mediainfocenter org What were the top ten single television shows with the highest ratings ever are the days of record breaking ratings over does TiVo end of TV DVR digital video recorder automatic time shifting Any time you skip a commercial you re actually stealing the programming a DVR allows violation of that copyright by encouraging the illegal alteration of that content but TiVo collects audience data does iPod SlingBox end of TV download individual shows for 1 99 each transfer shows from TiVo like DVRs to your iPod watch shows from your TV on the web who wants TV portability does YouTube end of TV corporations fear copyright infringement of posted video clips yet corporations benefit from viral marketing through Internet practice of excerpting only the highlights from a full show do we really want to watch each other s home movies
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