COMM 305 1ndEditionTheories of OrganizingOutline of Last Lecture 1. Aristotle’s Logos, Ethos, and Pathos 2. Making Persuasion Possible a. Speech Situations b. Forms of Rhetorical Proof i. Logos ii. Ethos iii. PathosOutline of Current Lecture 1. Approaches to Organizational Communication a. Organization as container b. Organization as producer c. Organization as constituted 2. Unobtrusive and connective control theory a. Forms of control (simple, technological, bureaucratic) b. Connective control - identification and discipline 3. Example: Control on a cruiseCurrent Lecture The family can be an organization, volunteer groups can be organizations, churches are organiza-tions - not just companies. 1. Approaches to Organizational Communication a. Organization as container The organization is a container for communication. Some people form relationships on the job. Some relationships form. Others do not. This is the most popular approach to the study of organizing. Most research fits this mold. 1. Approaches to Organizational Communication b. Organization as producer The organizer is the sender or the creator of the message. How do organizations respond to a crisis? How do organizations respond when they mess up? The organization is the rhetor. Agenda setting theory is applied to have a policy agenda to media agendas and by extension public agendas. 1. Approaches to Organizational CommunicationCOMM 305 1ndEdition c. Organization as constituted Communication as making up - or constituting the organization. Most people will think of friends they made in the class, the class room, rings, maroon - when they think of A&M. Networks of relationships. Stories that we tell is important. We may tell people about the football game to show them what it will be like. Focus on the stories we tell and how we communicate to set policy and to make decisions. Who gets voice and who doesn’t. How do they conceptualize the relationships? Communication is about producing ideas about the organization. The organization becomes the focus of study. What we are studying wouldn’t make sense with out an organization. How does the organization exert control over its members? 2. Unobtrusive and connective control theory a. Forms of control (simple, technological, bureaucratic) Simple control is the direct control of initiatives and rewards. The micro managing supervisor, master giving the apprentice a direct order and watching them complete it. Technological control is control of the arrangement of work. In assembly line the line is controlling how fast an employee works and what the em-ployee does. The source of authority and control is the design of technology. The person that designs the technology is in charge. Bureaucratic control is control through rules. Your behavior is constrained by the rule. We can’t violate the rule without a consequence. The rule still exist without your knowing what rule 7
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